If you are reading this, then I assume you are one of those entrepreneurs who has tried their hands on multiple channels of marketing and is now looking for that little extra push for your existing marketing efforts. But what if I tell you that blogging can become much more than just a push for your marketing strategy? What started off as a medium for people to express their thoughts, has now become a strong tool to boost business promotion. And why not? As per content writing agencies in India, there is more to blogging than just content creation. Here are some reasons that make blogging a serious option for businesses to consider.
An answer to the consumer queries
A business blog is a platform to provide information. Since this published information is provided in a detailed format, it gives you an opportunity to directly talk to your customers in detail about matters that might concern them. You can use this opportunity to identify the major problems your customers have and become the solution to those problems. For example, if you have a plumbing business and you decide to start blogging, think of the most common problems such as pipe leaks and create topics around them. The topic could be something like “X reasons why my bathroom pipes are leaking”.
They provide solutions for complex problems.
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When you write such blogs that are solving the common problems of your target audience, the chances of them considering you as a reliable source and problem solver increases. Furthermore, you can add a follow-up link to the blogs that will make it easy for them to contact you after reading the informational blog published by you.
A traffic magnet for your website
Your stats experience a boost after you start blogging.
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Did you know that companies that published 16+ blog posts per month got almost 3.5 times more traffic than companies that published 0-4 monthly posts? If you are planning to make a mark for your business in the digital world, then a good amount of web traffic is what you need on your website. Paid online ads will help you get traffic, but the problem is that it is paid. Each time you create a business blog, the search engine spiders automatically indexes a page on your website, thereby increasing the number of times your website will appear on the SERPs. This in turn helps you get more organic traffic.Regular blogging also indicates the search engines that you have an active website.
Apart from search engine traffic, blogging also aids in getting you traffic through social media. When you write a good blog about a common problem related to your business, the online users will find the information helpful. When they find such helpful content, they may end up sharing it among their friends and families on social media platforms such as Facebook, Twitter or LinkedIn. This sharing of content enhances your business visibility to a new audience altogether.
A chance to get more leads
We already discussed that blogging helps you get traffic. This traffic is now your opportunity to get leads. So how do you convert this traffic into leads? The answer again lies in your blog. When drafting your blog, all you need to do is add a simple and easy to find call-to-action which a user can use if they would want your services. It is not necessary that each visitor will be converted into a customer. However, you should still continue blogging as it is helping in enhancing your brand awareness.
An enhancement to your brand
When you have several questions in mind, and a friend is able to give you solutions for each, don’t you trust and believe more in that friend? Similarly, when you have a blog that has the answer to the most common questions of your target audience, it creates a sense of reliability and trustworthiness for your brand in the minds of the readers. This impression will help you, first to build a brand image in the minds of the online users and second, to convert a user into a lead as the user will trust you for service based on the good advice your blog provided in the past.
A long-term plan with results
When you publish a blog and upload it on your website, it stays on the internet forever. You know how that helps you? Well, once your blog is up and live on your website, you will keep getting traffic. This process will continue even in the future if an online user finds your blog as an answer to their search query. This means that a day’s effort of writing a blog will get you results for months to come.
With so many benefits of blogging for your business, you should not think twice and get started with your blog. For more information and assistance in starting your business blog today, get in touch with a strategic content writing agency.