Ever read a blog that made you actually visualize the entire story? Or ever read a social media post that made you think ‘Oh, I felt the same!’? You surely must have. But ever wondered how a plain textual content can create an entire storyboard in your mind? It happens when a skilled writer or a content writing company in India use emotions and feelings to connect with you. They use the emotions such as
- Awe
- Humour
- Anger
- Amusement
- Surprise
- Fear
- Joy
- Empathy
- Pride
- Sadness
- Love
- Sympathy
- Inspiration
- Trust
- Disgust
in their content that often resonates with your feelings, emotions, and experiences.
But why do they do this? There are numerous reasons why writers and markers rely on emotions in their content, and here are some of them.
Communicate Effectively
There isn’t any doubt that content with emotions used properly deliver the message in the best way possible. When a content writer wishes to communicate a message to his audiences, he often utilizes emotions to get into the hearts and minds of people. They use emotions to connect with their audiences better and to make their content more popular. Not only this, many brands use emotions in their content to create their brand identity. For instance, if the goal of an organization is to create a positive, humanitarian persona, it may create case studies and blogs that showcase how it improved various lives and helped the people in need.
People when they can completely connect with emotions of the content.
Source: giphy.com
Increase Sharing
Think about the moment right before you share something online. What’s going through your mind? Why do you want to share the content with your connections? Is it because you feel something and you wish to share the same emotion within your circle? This is one of the reasons most people share blogs, videos, images, and social media posts with others because they want others to experience the same feelings as they do. Emotions such as happiness, sympathy, humour, love are highly relatable and contagious. It is human nature that people want to share the experiences that stir their emotions by communicating them to others. This is the reason why content with emotions perform so well on different platforms as they get a lot of engagement and shares.
Influence Buying Behaviour
We all know that our emotions influence our decision making. Especially when it comes to our buying behaviour, our emotions often play a vital role. As Neil Patel mentioned in one of his blogs, while it may feel like we make decisions with our minds, using logic and reasoning, the “mental triggers” we hear about are tied more to emotion than anything else. The influence of emotions on buying behaviour is another reason why a writer or a content writing company in India include emotions in content pieces. For instance, when a person reads a blog of a healthy and organic food brand’s website, she or he is motivated to shop from that brand. The blogs that explain various benefits of these foods create an emotion of desire for being healthy, and people then decide to buy organic foods. This is how emotions influence the way people opt for products and services.
Use the right emotion!
Source: giphy.com
You simply can’t afford to ignore emotions in your content as well. If you want to create content that has various emotions, you can get in touch with a reputed content writing company in India. Whether you want to communicate with audiences, create your brand identity, make your content popular and viral, or influence the buying behaviours, the experienced content writers will help you in making the best use of emotions in your content.