BusinessContent marketingContent writingDigital MarketingA freelance content writer in Mumbai focuses on different types of blogs.

It is a fortunate time to be a content writer in the 21st century as several companies in the world are hiring writers to create content for promotional, commercial and academic purposes. Content writing companies in Mumbai, for example, are in need of dedicated writers to churn out good content in the form of blogs, articles, and newsletters. However, when it comes to blogs, an efficient blogger needs to avoid making certain errors to ensure that his blogs become popular and respectable.

Things to avoid while writing blogs:

Plagiarism

It is highly counterproductive to plagiarise the content penned by other bloggers. Such plagiarisation only weakens the credibility of a blogger and his blog. It is recommended to write authentic and meticulously researched content on any topic.

Diversion

The blogger must single-mindedly focus on the main topic of the blog and not get diverted to other topics. Such diversion only leads to the weakening of the efficacy of the blog, which leads to it not having the desired effect on the minds of the readers.

Meaningless and Verbose titles

It is the duty of a blogger to ensure that his blog’s crisp titles captivate the netizens to such an extent that they can’t prevent themselves from reading his blogs.

Content marketing companies in Mumbai

Blogging mistakes

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Volley of Advertisements

The blogger must desist from cluttering his blog with a barrage of ads, which makes the process of reading for the reader extremely tiresome.

Absence from social media

A blogger, who is interested in popularising his blogs, must be present on social media to promote his blogs. An active and meaningful presence on social media may lead to the mushrooming of the popularity of the blogs.

Imitation

A blogger with self-respect will desist from imitating the style of writing of other bloggers. Such a blogger will not allow himself to become a victim of stylistic comparisons. Adherence to authenticity and individuality while penning a blog is better than a senseless imitation of the writing styles of other bloggers.

Lack of knowledge of SEO

It is not helpful to not know the basics of SEO while writing blogs.  Awareness of the fundamentals of SEO, which includes suitable placement of correct keywords, will surely enable the blogger to popularise his blog. Judicious application of SEO basics to the creation of blogs will generate more hits and visits from netizens.

Blogging and Search Engine Optimization

Focus on your SEO!

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Regular Posts

The blogger must strictly adhere to a timetable and post fresh blogs in accordance with that timetable.

Grammatical and Lexical Incorrectness

It goes with saying that high-quality content without lexical, syntactic and grammatical errors will make the readers trust the blogger.

Shoddy facade of the Blog

A blog, which has an aesthetically unpleasant facade, will definitely not be appreciated by the reader.

Not using Google Analytics

Not depending on Google Analytics or any other online tool to monitor what kind of netizens visit your blog is a mistake. One must rely on such tools to understand the geographical origins of the visitors and the kind of the content they like to read.

Not engaging with the readers

The blogger must engage with the readers, who comment on his posts in a civilized and constructive manner. Non-engagement with them may turn them away from your blog, as a result of which you may lose a potential promoter of your blog.

The above-mentioned points must be the bases on which content writing companies in Mumbai and other cities of the world function. Only then, the foundation of a successful blog can be built.

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