What’s the Difference Between a Content Writer and a Copywriter?
Content writing and copywriting are two sides of the same coin. While they both involve stringing words together, their purposes and approaches are as distinct as night and day.
As a fresher, if you are looking to make a career in writing and need clarification about the scope of each style, read further.
Who is a Content Writer?
Content writers are creative storytellers who craft creative, engaging, informative, and often entertaining content for various platforms. Whether it’s a blog post, article, social media update, or website content, they can capture readers’ attention and keep them hooked.
Content writers focus on creating content that shares insights, builds relationships with readers and showcases your problem-solving skills. As wordsmiths with a keen eye for research, content writers ensure that their pieces leave a lasting impact on the audience.
Who is a Copywriter?
You can consider copywriters as charismatic salespeople armed with a pen instead of a briefcase. These word wizards specialise in creating persuasive and compelling copy that sells products, services, or ideas. They craft catchy headlines, clever taglines, and persuasive calls-to-action that entice readers to click, subscribe, or purchase. Every word they choose carries weight, aiming to evoke desire and trigger a response from the audience. In the world of copywriting, persuasion is the key.
Content Writing Vs. Copy Writing
Both these styles are an essential part of the advertising world. Now that we have learned about the essence of each of these roles. Let’s unravel their differences.
Length
It is the primary distinguishing factor between both styles of writing. Content writing involves creating blogs, articles, press releases, white papers, case studies, and other long forms of writing. Content writers create content pieces that are at least 200-500 words long. The length can also cross 1000 words in some cases. The copywriters convey their message in max one to two sentences. Sometimes it’s just a few words strung together. The copywriters create jingles, social media content, taglines and other short copies.
Purpose
Content writing aims to build brand awareness and establish the business as a thought leader in the industry. A copywriter’s purpose is to convert the readers into customers by creating a sense of urgency and highlighting the product’s or service’s benefits. They write in a conversational tone and aim to encourage people to act.
Emotions
Copywriters invoke readers’ emotions to compel potential customers to purchase a product or service. Content writers usually create content to educate the readers, often giving them food for thought. Copywriters invoke emotions like FOMO (Fear of Missing Out) to purchase products so they do not miss out on their benefits. They also touch upon feelings of gratification, pride, comfort and a sense of belongingness to sell a product or service.
Search Engine Optimisation
High-quality content developed by content writers or copywriters can be easily ranked on search engine pages. However, content writing delivers more promising Search Engine Optimisation (SEO) results. You can quickly improve your website ranking by creating keyword-rich informative content.
Does Spacebar hire Content Writers or Copy Writers?
There’s a reason why Spacebar calls itself a content writing and content marketing agency. We create all types of content, including copy. So, you can contact Spacebar if you’re a content writer in Mumbai or an organization looking for advertising content writing services. We’ve got everything covered, from websites to brochures to blogs to social media to serious stuff like white papers and case studies.