The major goal of content marketing in India is to engage people and not directly market or advertise the products and services. And when fashion brands showcase what they’ve got, it interests the people. Most people follow fashion websites, fashion blogs, videos, social media accounts, etc. to get expert opinions and not miss out on latest trends. Content marketing in India has a direct connection with the Indian fashion brands. Wondering what’s the science behind this connection? With the help of prevalent fashion brand examples, let’s look at how you, as a fashion brand, can benefit from content marketing.

Glamorous style blogs

No matter how appealing and attractive your fashion website is, crafting relevant and informative blogs, style blogs, is important. Websites with blogs receive 55% more visitors, and blog posts are 63% more likely to influence consumers’ purchasing decisions. Fashion is one of the best industries for blogging, thanks to the constantly changing seasons and trends. Wouldn’t you want to tell your existing and potential customers about these changing trends? Wouldn’t you use the power of blogging to talk about your seasonal and latest collection? Blogging is just a smart way to fuel your marketing strategy. To get a clear understanding, just look at what Forever21 does. You can attract tons of followers on your website by simply blogging about the trending fashion updates, seasonal fashion hacks, styling tips, and introducing new product lines of your fashion brand.

Videos rule the marketing

Fashion brands usually get a lot of traction within a short span due to online video content advertising using different video platforms like YouTube, which are then spread across relevant social media platforms. Some fashion brands like AND are exclusively known for their outstanding videos, hence, the importance of advertising via glamorous and stylish videos is becoming popular. As a fashion brand, you must stick to your brand identity and design appealing advertisements and promotional videos that can become popular in no time.

Video content

Image source: vimeo.com

There’s something more to videos than the advertisements and promotional videos. Today, when social media platforms like Facebook, Snapchat, and Instagram are flooding the internet with tutorial and several ‘how-to-do’ videos, you must not stand behind and enjoy the show. The fashion industry is full of information, trends, and styles that should be shared with the common people so that they can stay up-to-date. Just like Samsung’s ‘Unbox your Phone’ video or various tutorials by Glamrs, you can create videos and share your knowledge about the latest fashion trends online.

Magic of Instaposts (Instagram)

Visual content is one element every business, irrespective of its size, needs to focus on. And you, as a fashion brand, must focus on visual content as your business can gain profits if you showcase what your business has got. All those stylish designs, latest seasonal collection, and most popular trends and accessories that people adore should be exposed to the world using images. In the traditional form of marketing, the text, won’t be able to do the justice with the beauty and trend of your line of products. And if you are planning to showcase the pretty pictures of your work to the world, what can be better than posting images and describing them on Instagram! By now, you should know that Instagram isn’t just a social media platform to upload selfies. It has become a valuable platform for channelizing visual content. More and more businesses are using Instagram to showcase their products and keep them at the top by using correct #hashtags. From among the best Indian wedding attire designers like Sabyasachi Mukherji and Shyamal & Bhumika to popular foreign brands like Zara and Louis Vuitton, every fashion brand is using Instagram as a significant part of their marketing strategy. So this is something that you must consider because after all as they say, “a picture is worth a thousand words.”

Content marketing for fashion brand

Image source: instagram/shyamalbhumika

If you want to know how significantly content marketing strategies can help your fashion brands, you can get in touch with us. We at Spacebar, understand that creativity and content are the most-essential factors to have an effective online marketing plan. Which is why we craft strategies for generating better results via content marketing!