Snapchat is a social media platform that allows its users to share posts that last for less than a day. This application has created a tremendous buzz amongst the teenagers and millennials. Apart from the youngsters, the older generation is also adapting to this platform. Although Snapchat is a brilliant platform for sharing images and having fun conversations, companies can also leverage this social media platform for business purpose to make the most of their marketing strategy. Here are 5 Snapchat features that businesses can use to boost their online marketing efforts.

1. Story

The story feature allows its users to upload a story for 24 hours. Business can also upload images or videos to showcase their work or even random pictures with their employees, events, etc. You can also utilize this feature to provide regular updates to your viewers. When uploading a video, you should make a note that a video on Snapchat can only be shot for 10 seconds. These videos could be extremely crisp and precisely to the point for the viewers to get the gist of your company’s process. You can also use the link feature provided by Snapchat. When the viewer clicks on your video, they can swipe up and get redirected to your website where you have the complete video. This way you can increase web traffic as well as social media interaction.

2. Snapcode

The snapcode provided by Snapchat can be extremely beneficial in spreading the word about your company’s presence on the social media platforms. There is a Snapcode provided by this platform. You can use the share option to share and upload the screenshot among multiple other social media platforms such as Instagram, Facebook, Twitter, and LinkedIn. Snapchat detects the snapcode and assists your viewers to add your Snapchat account. Simultaneously, your followers from different social media platforms can come and connect with you on Snapchat. Therefore, increasing your business’ interaction on such a social media platform.

Snapchat stands apart from other social media platforms.

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3. Disappearing Messages

This feature allows you to communicate with your audience. Disappearing messages can be useful in sending timely updates to your audience on a regular basis. People like when brands try to interact with them and this can also increase your social media engagement.

4. Filters

Filters are one of the primary reason why so many youngsters are attracted towards Snapchat. Several entertaining filters can be used to entertain your audience. These filters often change the way you look, and sound. You can utilize these filters to create a funny presence and awareness about your business. There is also an option available that assists you to create a customized filter for your business. When you create a filter for your business, people will come across these filters and even use them. Therefore, increasing your brand presence.

For example, Taco Bell created a custom filter for their organization. The filter was viewed and used by almost 224 million times. Thus, making the strategy a huge success and boosting their brand awareness.

When you start using this social media platform, I would advise you to NOT overload your stories with too many snaps. When you do so, the viewers will get annoyed as they will be continuously surfing through your profile. Some may not even view your snap. Therefore, make it a point to upload sufficient pictures and videos that can convey the message of your company. If you want expert assistance in getting started with social media marketing, you can get in touch with a content marketing company who holds just the right type of experience in doing so.