10 Best Copywriting Books Every Content Marketer Should Read in 2025 No matter how many swipe files you stash or plug-and-play formulas you hoard, the true force multiplier in your copywriting arsenal is principle. Principles endure when platforms shift, audiences evolve, or algorithms change—they’re the bedrock that turns a decent headline into a scroll-stopper, a…
How to write kick-ass content using Generative AI? Is this a trick question? Because you don’t create kick-ass content using generative AI. Why not? Because: And there are so many other reasons – which are best left for another article. So, putting that aside – you can actually write kick-ass content using Generative AI. It…
The Cost of Hiring a Content Writer in India: What to Expect Whether you run your own agency or run your own business, there comes a time when you realise the only way to level up your marketing is – to HIRE a content writer. But the question you want to ask is , what…
Top Content Writing Services in Mumbai for Businesses That Want to Grow In today’s fast-paced digital world, businesses must have content that not only catches the eye but also engages and connects with their audience. Whether it’s driving SEO results, shaping your brand’s story, or fostering customer relationships, the right content plays a pivotal role…
“Writing is all the same,” a non-writer would reply if asked the difference between creative and content writing. When you ask the same to a writer who provides various content writing services, you will get a long-winded answer explaining differences between those two concepts. Here’s what the answer may look like.
These Amazing Tips Will Help You Create SEO-Friendly Blogs Like a Pro! How often have you waited for your blog post to show up on the first page of the SERP, only to be disappointed? The truth is, if you are not seeing the results you hoped for, it’s more likely due to a couple…
5 Best Practices for Writing Long-Form Content As a content writer or marketer, you probably spend most of your time working on short-form content like social media posts, infographics, or quick blogs. But if you’ve been in the industry for long enough, there will inevitably have been instances when you’ve been tasked with creating long-form…
The 7 Ingredients of a Good Content Writing Recipe When it started, content marketing was about providing buyers with valuable content when deciding whether to buy the product or not. It helped the consumers choose between products. But today, businesses and content marketing agencies have reduced content marketing to “If our competition has a blog,…
The Ultimate Guide To Content Writing For Architects Stories are the cornerstone of every piece of architecture and leading them are their creative storytellers – the architects. Beyond structural elevations, it is their idea taking off from the ground. An idea that extends beyond the design requirements to reflect their values and rises high above…
How to add personality to B2B content writing People often wrongly assume that all B2B content writing needs to be dry, to the point and bereft of any personality. This article aims to underscore the importance of infusing personality into your content and humanising it effectively to drive B2B engagement. Whether you are writing for…