Today it is not enough to simply explain how the technology works. You also need to explain why that technology is helpful to audience, and this must be explained clearly and succinctly. The best way you can make your technical content remarkable is by making your product understandable to both the technical and business audiences.
Experts predict that almost 66% of companies are investing in content marketing and this number is expected to rise. Brands that adopt content marketing early in their marketing strategy will quickly learn, iterate and reap rewards. As you move into 2017 and think about the future of your businesses, it’s time that you know and understand some trends impacting content marketing in India.
The core of B2B content marketing process includes discovery, strategic direction, planning and implementation. Content marketing for business also includes mapping out buyer’s journey and identifying key buyer personas. Companies implementing B2B content marketing in India need to do research to know their audience, find out what their needs are, identify what unique value you have and then create and distribute content.
Small businesses often faced constraints such as working with a limited budget or being spread too thin. For several businesses, these challenges often lead to a lack of allocation of time and resources towards content marketing. Content marketing is a critical part of any marketing strategy. Thus, it is imperative that B2B companies spend some time creating and distributing content to their prospective customers.
The core concept of content marketing is to deliver value to its target content. Even though terms B2B and B2C content marketing appear to be similar, its marketing strategies and tactics differ greatly.