How can B-schools use Social Media to Engage with their Students?
To be more relevant and trendy in today’s digital world, educational institutes are now spending a considerable budget for social media marketing. During this time of the year, B-schools around the country are bustling for more admissions. There has been a serious effort on the path of B-schools to increase brand presence and target the ever-growing number of prospective students on social media. So, the challenge here is how could your B-school stand out among the rest? What could you do differently to engage and attract students? Some may say that B-schools should be active on social media. Yes, that’s true, but apart from being active, you also need to have engaging posts that address prospective students, current students, and alumni all at one place! Social media for B-schools allows you to do exactly that.
