How can a small business take advantage of memes

2016 was a crazy year. It was a year of upsets and unlikely victories. Portugal won the Euros by defeating the favorites France, Leicester City won the Premier League for the first time in their 132-year long history, Donald J. Trump won the US presidential elections by edging past the crowd favorite Hillary Clinton, and here's an interesting one - memes overtook Jesus in terms of online search popularity. Although the savior of humanity has regained his superiority in this meaningless online race since then (as he should, rightfully), the popularity of memes should not be ignored, especially if you're the owner of a small business or an entrepreneur who uses social media for business.