I already talked about grammar mistakes that even smart people make while writing or speaking in my previous blog. But this time, I am going to talk about some more grammatical errors made by many freelancers and agencies providing content writing services.
As common as it is to say “Don’t judge a book by its cover,” websites are a subject that receives an extreme level of snap judgments. Your website has 0.05 seconds (about 50 milliseconds) to make an impression. Modern designs do create a positive first impression, but quality content for website is as important as the design of the site. When it comes to website success, content is really the king. So what are the basic content a website should have? Here are some tips to answer this question.
Whatever business or industry you are in, staying competitive means establishing a strong online presence with the help of content. It helps you increase brand awareness and reach your target market. Moreover, everyone likes reading exciting content, not some gibberish paraphrased from other sources. Your content should invite readers to know more about the topic and not make them skip the topic without reading it. With the presence of various content writing agencies in Mumbai, outsourcing content is the best bet for your company to attract a larger audience. Let’s find out why.
In the modern era, a website is your virtual office. Your content for website works like a real host for your company. If used properly, your web-content can be the game changer. So, your content apart from being informative must be engaging and spontaneous. If your content is only informative and monotonous, your site may look professional but seriously how many visitors would find it engaging?
I remember that during the first few days of working as a content writer in a content writing agency in Mumbai, my editors and co-writers were always talking about ‘keywords’ and ‘SEO.’ As a new writer, I didn’t know how important these terms are in a content writer’s job. After hours of research, I realized how much thought and expertise is required for every blog post whether it’s creating topics, writing, or scheduling uploads. What I also noticed is that SEO and content writing are intertwined, just like strands of human DNA, to help build the online reputation of websites and online businesses.
I remember when I was a kid I used to watch T.V. every morning during the summers. The morning cartoons were always a delight. Between those episodes, they used to show these cold coffee ads and that tumbler with coffee froth on top used to look delicious. The video ad instilled a desire in me for cold coffee and I ended up having cold coffee every day for the whole summer. The point is that video content is really effective in putting ideas in people’s heads. Video content is much more interactive for audiences than written content. If I had to read about the qualities of cold coffee I might have not given it a second thought, as I was a child back then. Video content for websites can be a good way to showcase your product in a creative way.
Video marketing is a trend that is quickly catching up with the masses thanks to different types of video making apps and video sharing platforms. Videos are quite easier for a viewer to quickly understand the information than reading a lengthy blog. Also, there are one of the best ways to engage with your audience, especially on social media. Therefore, from large businesses to social influencers, everyone is making video content and sharing them on YouTube and social media platforms. But this trend has also given rise to a major misconception that video content is enough and written content is not needed. Despite the popularity of video content, you still need written content. We have listed a few reasons why your business requires written content.
We are almost nearing the end of 2018. As the new year approaches, you may be considering some new content marketing strategies to revive your business’s online presence in 2019. You may even be considering to outsource your content to produce professional content that has finesse. Now the dilemma that lies ahead is whether to hire a freelancer to do the job or a content agency. We recommend hiring a content agency and here’s why.
When writing business blogs, there are several things that you need to take into consideration. They include the length of blogs, the quality of the content, information that needs to be added according to the target audience, etc. Indeed, content writing is not as easy as it seems. You may consider hiring a freelance content writer in Mumbai or simply hire a team of writers for your company. However, there are quite a few challenges that you may experience when you start with the blogging process. In this article, we talk about these blogging challenges and how do you overcome them.
In this digitally driven world, creating a footprint on the Internet can help a business stand out of the crowd. Whether you’ve got a decade of experience or you’re a fledgling business, promoting your business online would help you drive website traffic, engage with more customers, and build credibility and authority in your field. Companies aiming for an effective online presence for their brand or effective lead generation must focus on content for website. The exposure of businesses on the Internet, with high-quality and keyword-rich content, helps a website rank higher on the SERPs. And when that happens, it helps a business to: