Why you should start with email marketing?

“Email has an ability many channels don’t: creating valuable personal touch- at scale.”⎼ David Newman, a speaker, a marketer, and the author of ‘Do It! Marketing’. Today’s marketers believe in doing ‘more’ with ‘less’. Connecting with the audience in a highly personalized way, while staying on a budget, is what email marketing offers. The email marketing realm is constantly evolving! According to VentureBeat insight reports, personalized emails increase transaction rates and revenue per email 6 times higher than non-personalised emails. This determines how exactly email marketing makes a difference in the conversion of most customer segments in the marketing funnel. While various other marketing strategies are used on regular basis, email still remains the most powerful channel for modern marketers and business owners.