{"id":948,"date":"2017-02-08T07:07:40","date_gmt":"2017-02-08T07:07:40","guid":{"rendered":"https:\/\/spacebar.in\/contentious-old\/?p=948"},"modified":"2022-11-24T11:58:48","modified_gmt":"2022-11-24T11:58:48","slug":"3-examples-of-companies-successfully-using-content-marketing-in-india","status":"publish","type":"post","link":"https:\/\/spacebar.in\/contentious\/3-examples-of-companies-successfully-using-content-marketing-in-india\/","title":{"rendered":"3 Examples of companies successfully using content marketing in India"},"content":{"rendered":"

<\/h1>\n

Content marketing is a driving force behind any communication performed by a brand. When your audience is a B2B audience, then B2B content marketing is even more important to capture the audience with interesting information. If your brand is hoping to make headway into the market, you can learn from the other brands in the market on B2B content marketing.<\/span><\/p>\n

\"B2B

Content marketing for businesses<\/p><\/div>\n

Here are 3 examples of companies successfully using content marketing in India.<\/span><\/p>\n

\u00a01.\u00a0Brightpod<\/a><\/h2>\n

Brightpod is a project management software. Even though the company is Indian based, the organisation\u2019s target audience is Western. Their B2B content marketing is crafted to appeal to their Western audience.<\/span><\/p>\n

\"Brightpod's

Content marketing by Brightpod<\/p><\/div>\n

For project management software, it is necessary to have a robust <\/span>help section <\/span><\/a>– which Brightpod does. It covers all the possible questions a user may have. Additionally, they have a blog that offers unique information.<\/span><\/p>\n

\"Brightpod's

Content marketing through social media<\/p><\/div>\n

Finally, their social media pages constantly share posts and images about the capabilities of their software application. This especially makes sense if most of their followers are already their customers.<\/span><\/p>\n

\u00a02.\u00a0Tata Group \u00a0<\/a><\/span><\/h2>\n
\"The

Content marketing in India by Tata<\/p><\/div>\n

Tata Group is the umbrella company for all the Tata organisations. The brand is such that it targets both B2C and B2B. Tata Group\u2019s B2B content marketing stands out on two levels. First is the website – Tata.com. When a business grows so large and has numerable companies, Tata Group created a website umbrella where any person can learn about the brand in an easy manner. The content organisation is simple and any user can grasp the brand of Tata. <\/span><\/p>\n

The second level is social media. Tata Group has decided to stay off Facebook and communicate through LinkedIn and Twitter. Their communication across the two mediums is quite distinct. On Twitter, they have focused on informing readers about the latest news on Tata; for example: <\/span><\/p>\n

This information would appeal to both B2C and B2B audiences. <\/span><\/p>\n

Their communication on LinkedIn is more focused on their B2B audience.<\/span><\/p>\n

\"Content

B2B content marketing on LinkedIn by Tata Group<\/p><\/div>\n

Here the information is more business oriented.<\/span><\/p>\n

\u00a03.\u00a0Druva<\/a><\/span><\/h2>\n

Druva is a tech company that specialises in data protection. Durva is a perfect example of how a B2B brand can turn <\/span>their blog <\/span><\/a>into a powerful resource centre for their audience. From backing up data to ensuring there are sufficient layers of protection to cloud computing security, Druva\u2019s blog is a treasure trove of information. <\/span><\/p>\n

When it comes to social media, Druva maintains a presence across all four social media platforms – LinkedIn, Twitter, Google+ and Facebook. Their communication across the social media platforms focuses on enlightening their followers about the various services that Druva has. <\/span><\/p>\n\n\n\n\n\n\n\n
\n

Content Marketing in India <\/span><\/h2>\n<\/td>\n<\/tr>\n

\n

Company <\/span><\/h3>\n<\/td>\n

\n

Lesson <\/span><\/h3>\n<\/td>\n<\/tr>\n

Brightpod <\/span><\/td>\n\n
    \n
  • Know where your audience is located <\/span><\/li>\n
  • Have a robust and content heavy help section \u00a0<\/span><\/li>\n
  • Use social media to showcase the applications capabilities <\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Tata Group <\/span><\/td>\n\n
    \n
  • A single-touch point to grasp the brand of Tata<\/span><\/li>\n
  • Communicate different information on different social media platforms \u00a0<\/span><\/li>\n
  • Account for both B2B and B2C customers <\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Druva <\/span><\/td>\n\n