{"id":826,"date":"2016-05-24T10:27:06","date_gmt":"2016-05-24T10:27:06","guid":{"rendered":"https:\/\/spacebar.in\/contentious-old\/?p=826"},"modified":"2022-11-24T11:58:06","modified_gmt":"2022-11-24T11:58:06","slug":"the-future-of-content-marketing","status":"publish","type":"post","link":"https:\/\/spacebar.in\/contentious\/the-future-of-content-marketing\/","title":{"rendered":"The future of content marketing"},"content":{"rendered":"<p>In April 2013, I started\u00a0Spacebar\u00a0with just one employee. Today, we are 9 people in office and I hope to grow larger. We have gotten thus far with no real sales team. It&#8217;s now time to get aggressive with sales and increase market share. Our initial competitors were freelancers. Now, we have started competing with other small agencies. The future is Artificial Intelligence.<\/p>\n<p>Yes, AI is the future of content marketing.<\/p>\n<p>In January, I had a video call with a sales guy from <a href=\"http:\/\/ozcontent.com\/\" target=\"_blank\" rel=\"noopener\">Oz Content<\/a>. Their product gives interesting research points to create new content. This means that the content writer need not have in-depth business knowledge to create insightful articles. The automated research gives the writer context and connections. Big data is in play here. However, a writer is still needed to write the article.<\/p>\n<p><a href=\"https:\/\/app.automatedinsights.com\/\" target=\"_blank\" rel=\"noopener\">Wordsmith by Automated Insights<\/a> has taken this further, creating reports that explain metrics being measured by marketing teams and even develop charts. In probably 5 years, we are gonna be looking at a lot more content being automated.<\/p>\n<p>Somewhere down the line, Spacebar might be headed in that direction too, developing a mix of automated and human-created content. In the meanwhile, its time for sales, sales, sales.<\/p>\n<p><em>This post was originally written in <a href=\"http:\/\/alpogger.blogspot.in\/2016\/05\/the-future-of-content-marketing.html\" target=\"_blank\" rel=\"noopener\">The Future of Content Marketing<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In April 2013, I started\u00a0Spacebar\u00a0with just one employee. Today, we are 9 people in office and I hope to grow larger. We have gotten thus far with no real sales team. It&#8217;s now time to get aggressive with sales and increase market share. Our initial competitors were freelancers. Now, we have started competing with other small agencies. The future is Artificial Intelligence.<\/p>\n","protected":false},"author":3,"featured_media":828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[106,160],"tags":[176,159,139,92],"class_list":["post-826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-2","category-content-marketing","tag-automated-insights","tag-content-marketing","tag-content-solutions","tag-content-writing","category-106","category-160","description-off"],"acf":[],"_links":{"self":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts\/826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/comments?post=826"}],"version-history":[{"count":1,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts\/826\/revisions"}],"predecessor-version":[{"id":8611,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts\/826\/revisions\/8611"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/media\/828"}],"wp:attachment":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/media?parent=826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/categories?post=826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/tags?post=826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}