- \n
- A bunch of people working out of their friend\u2019s bedroom (this is India and nobody works out of their garage, so get that image out of your head)<\/span><\/li>\n
- Or a swanky office, full of colourful stuff, with a CEO who makes 30 lakhs annually (VC-funded, of course)<\/span><\/li>\n<\/ul>\n
Well, so then Spacebar hasn\u2019t been your typical startup as the term is defined today. It was never meant to be. <\/span><\/p>\n
In April 2013, I was faced with a tough decision. For the previous six months, I was freelancing as a writer, making decent money to take care of my needs while having enough free time to enjoy as and when I wanted. But as work swelled, I realized that I would not be able to fulfil all my clients\u2019 requirements in a matter of months. I would either have to turn down project offers or get another writer to work with me.<\/span><\/p>\n
It\u2019s not difficult to guess what I chose.<\/span><\/p>\n
But who would want to work with a person who didn\u2019t even have a company yet? I held interviews in the Caf\u00e9 Coffee Day near my apartment. I can\u2019t even count the number of times I got stood up! Anyway, long story short, that\u2019s when I hired my first employee, Tristan, who continues to stay with the agency through thick and thin. Don\u2019t know how I would have done it without him.<\/span><\/p>\n
The first two years saw a gradual, but steady growth. The number of employees at Spacebar ebbed and waned from 2 to 5 and back to 2 so many times. For a small organization, retaining employees is always a problem. As I write this post, I\u2019m reminded of what one of our employees, Nishant, just said today, \u201cIf we hire one more person, we will have to change our agency\u2019s name from Spacebar to Space Crunch!\u201d With 13 people jostling for space in a tiny 340 sq. ft. office in Malad West, he\u2019s bang on point. But like they say, these are businesses\u2019 good problems.<\/span><\/p>\n
![\"Content](\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2017\/05\/Spacebar-Website-2.jpg\")
Spacebar Packages<\/p><\/div>\n
Somewhere in the middle of these 4 years, we also built a website<\/span><\/i><\/p>\n
Work-wise, we have gone from only writing blogs to also creating strategies, digital ads, running social media campaigns, etc. In the next few years, Spacebar will see itself covering more and more aspects of digital marketing and create more than just textual content.<\/span><\/p>\n
But more than that, Spacebar will see itself creating a workplace that gives its employees the opportunity to grow to their maximum potential. To not only be great writers or marketers but also to develop leadership. Our people have always been our strength and will continue to be our pillars of success. The journey of Spacebar would have been a very boring one if I had to traverse it alone. And I\u2019m glad I have and had some of the most interesting people by my side as I made it through these four years!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"
With the success of content marketing in India, so many content startups have sprung up. When you think startup, you\u2019re probably thinking of one of the following:<\/p>\n
A bunch of people working out of their friend\u2019s bedroom (this is India and nobody works out of their garage, so get that image out of your head)
\nOr a swanky office, full of colourful stuff, with a CEO who makes 30 lakhs annually (VC-funded, of course)
\nWell, so then Spacebar hasn\u2019t been your typical startup as the term is defined today. It was never meant to be.<\/p>\n","protected":false},"author":3,"featured_media":8013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[106,160,98,114],"tags":[159,188,140,93],"class_list":["post-8043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-2","category-content-marketing","category-content-writing-2","category-creativity","tag-content-marketing","tag-content-marketing-in-india","tag-digital-marketing","tag-spacebar","category-106","category-160","category-98","category-114","description-off"],"acf":[],"_links":{"self":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts\/8043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/comments?post=8043"}],"version-history":[{"count":1,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts\/8043\/revisions"}],"predecessor-version":[{"id":8571,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts\/8043\/revisions\/8571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/media\/8013"}],"wp:attachment":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/media?parent=8043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/categories?post=8043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/tags?post=8043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} - Or a swanky office, full of colourful stuff, with a CEO who makes 30 lakhs annually (VC-funded, of course)<\/span><\/li>\n<\/ul>\n