Let\u2019s zoom into the digital marketing industry. Wrong emoji usage can hinder the quality of your content no matter how well you write it. Emojis represent human reactions, so using the correct emoji to complement what you say is critical.\u00a0<\/span><\/p>\n Cause I\u2019m sure you would not like to be the Minister for Foreign Affairs who was given backlash for using the \u201cpouting face\u201d or \u201cred angry face\u201d emoji when describing the Russian President and <\/span>had to give an official interview to clarify the tweet<\/span><\/a>. [Awkward]<\/span><\/p>\n So, how does one really know when to use emojis, what emojis to not use, and when not to use emojis to avoid emoji mishaps?<\/span><\/p>\n Here\u2019s a quick, not-so-kinky guide to use the digital world\u2019s emoji-lingo correctly without getting egg(plant) all over your face.<\/span><\/p>\n According to one survey<\/span><\/a>, 50% of young professionals see an \u2018emoji-using\u2019 coworker as more fun, approachable, and kinder than colleagues who use text only. But sometimes emojis can lead to assumptions. When you\u2019re emailing, DMing, or texting a colleague, you are allowed to use emojis at the end of a written message \/ sentence to provide colour, humour, or emotion. But don\u2019t try to soften a blow or snarky comment with a smiley face emoji, cause that will just be \u2018not so nice\u2019 of you! How can Smileys go wrong, you ask? Try reading this without taking offence:\u00a0<\/span><\/p>\n You need this guide if you ask that question \ud83d\ude42<\/span><\/p>\n Steer clear of using emojis with your potential clients or customers, unless they use it first. Biggest tip of all: Never Use An Emoji If You Don\u2019t Know What It Means!<\/span><\/p>\n Yes, there\u2019s an emoji website that\u2019s the closest thing to an emoji dictionary so you can never go wrong with emojis when you\u2019re writing content or texting. This website is a really handy tool where you can look up emoji names, get a sneak peak at new emojis that may appear on your phone keypad in the future, and even see what your favourite \/ most used emojis look like on other devices. Just be careful of what they mean before you use it. Looking up the emoji \u2018<\/span>Person Bowing<\/span><\/a>\u2019 (\ud83d\ude47) will finally explain what that emoji actually means but that doesn\u2019t mean the person you sent it to will understand it with the same meaning. Want a better example? Try finding the official \u2018<\/span>Face With Look Of Triumph<\/span><\/a>\u2019 emoji to have an idea what the steam flying out of that person\u2019s nose really meant. After all, if you had to search for it, what\u2019s the chance your pals will know what it means?\u00a0<\/span><\/p>\n Emojis can act like punctuations, providing cues to comprehend the words before them. I like to think of emojis as the next generation exclamation mark. That\u2019s because they typically come at the end of a sentence or thought. But what if you want to use 2 or more emojis to tell an entire story? Then, emojis need to respect linear time and action as to which comes first. For instance, in sets of 2-3 emojis, the stance comes before actions or any other signals.\u00a0<\/span><\/p>\n Emojisaurus<\/span><\/a> has a few examples of such emoji sets. (<\/span>Yup, there\u2019s a website that translates phrases into emojis)<\/span><\/i><\/p>\n In the 21st century emoji-lingo, if an emoji looks like a particular part of the human body, that\u2019s exactly what it is. Period. All around the globe, the eggplant emoji has nothing to do with hot vegan recipes and the peach emoji doesn\u2019t even look like a fruit. Instead, these are arguably the most sexually suggestive of all the emojis. Just like Jimmy Kimmel said, \u201ceggplant emojis are the modern equivalent of spelling BOOBS out upside down on your calculator.\u201d In any sort of digital marketing content or professional setting chat box, it\u2019s best to avoid the eggplant and peach all together (unless you are actually being sexually suggestive). This list includes all emojis that have a double entendre such as the taco, hotdog, joystick, cherries, and splashing sweat emojis, to name a few. <\/span>(Unless you\u2019re sexting, in that case emojis scream louder than words <\/span><\/i>\ud83d\ude01<\/span>)<\/span><\/i><\/p>\n \u201cEmoji marketing\u201d is rapidly evolving in the digital marketing world. New marketing strategies and recent statistics imply that <\/span>Instagram content with emojis<\/span><\/a> see an engagement increase of 48%. Also, <\/span>comments and shares increase<\/span><\/a> by about 33% when emojis are present. But before you begin using emojis in your digital marketing strategy, figure out if it complements the tone of your brand. It\u2019s necessary to know your target audience, and predict how they\u2019ll respond to emoji marketing.\u00a0<\/span><\/p>\n But always remember this last tip \u2013 never overuse emojis in your published content. Your audience knows when you\u2019re trying too hard.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Who knew even using emojis would need a guide someday?! If a picture can speak a thousand words, it\u2019s no wonder that emoji mishaps can be devastating in this emotionally fragile digital world. Like how sending a thumbs-up instead of a heart emoji during early dating days can crush a budding relationship. Or worse, how…<\/p>\n","protected":false},"author":15,"featured_media":4730,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[117],"tags":[],"class_list":["post-4726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-post","category-117","description-off"],"acf":[],"_links":{"self":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts\/4726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/comments?post=4726"}],"version-history":[{"count":2,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts\/4726\/revisions"}],"predecessor-version":[{"id":8275,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts\/4726\/revisions\/8275"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/media\/4730"}],"wp:attachment":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/media?parent=4726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/categories?post=4726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/tags?post=4726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Rule #1: Emojis are accepted professionally. Sometimes.\u00a0<\/span><\/h2>\n
Rule #2: Always use Emojipedia when in doubt\u00a0<\/span><\/h2>\n
Rule #3: Emojis also need to follow proper sentence structure\u00a0<\/span><\/h2>\n
![](\"https:\/\/lh5.googleusercontent.com\/6YWraFCcnHk-CLg7hkqlNbN2wMAOu3B8Asj13CYZXqdT1vD8gV15aGlo7xophlKQ1M9RD-4hH_pmZKPNN0eik15RZXomQJ7iqGU3lnxXLbHs0KdbhLqldeELc-2iGuc3xKUJsxJh\")
Rule #4: Beware the Eggplant and the Peach<\/span><\/h2>\n