As digital marketers, we always rethink the content we produce. We analyse whether the target audience would relate to it or find it dull and boring, or in some cases not comprehend the message at all. We teach amateur marketers how to ideate simplified content for a larger audience demography. But what if we told you this is precisely where we need to upgrade our marketing strategy? What if we told you that we have been underestimating our target audience?\u00a0<\/span><\/p>\n No audience has a fixed \u2018never changing\u2019 culture. The rise in multi-device media consumption has led to audiences having more groups. In addition to this fragmentation, audiences also have more autonomy to when and where they consume what content. The reduced costs of mobile data and availability of Wi-Fi on trains, buses, cafes and public places has made content consumption a daily affair, which was once limited to watching television, radio, and newspapers.<\/span><\/p>\n The constant evolution of the audience\u2019s lifestyle and the fluidity of behaviour is ignored by these smarty-pants (marketers) while creating engaging content. But all they have to do is \u2018observe and experiment\u2019 with original, witty content. And why? Cause your audience is mostly going to be millennials who are way smarter than you…think.\u00a0<\/span><\/p>\n Today, clients have access to almost anything on the internet from product\/company reviews to clinical research papers\/studies. What marketers are ignoring is the positive\/acceptable attitude of the customer\/viewer when they read clinical research even if it\u2019s not understandable to them as a non-scientist. For instance, when a customer reads about medicine or nutrition supplement, the accessibility to such clinical research information provides validation, security, and transparency. Providing more information can never be a bad idea. There will always be someone who needs to know more. Basically, your audience is smart, and even if the information is too complex, the basic idea about it can be assimilated by your smarter target audience.\u00a0<\/span><\/p>\n At a digital marketing agency, a marketer first \u201cidiot-proofs\u201d the content and then posts it on social media to ensure that it\u2019s relatable and liked by all their followers. So when it comes to experimenting with content, we as marketers questions ourselves, \u2018will they get it?\u2019. This old thinking has to stop if you want to enhance the quality of your original content. When we think out of the box, we also need to understand the demographic background of our target audience. In this way, the content we create can be both trendy and engaging.\u00a0<\/span><\/p>\n Did you get this:<\/span><\/i><\/p>\n Q: Why couldn\u2019t the marketer sell his baking equipment?\u00a0<\/span><\/i><\/p>\n A: He had a leaky funnel \ud83d\ude09<\/span><\/i><\/p>\n Guilty. Guilty. We as digital marketers are all guilty of questioning ourselves whether our audiences will have the time to read what we post or be able to access the information through social media usage. Something like \u201cwe can\u2019t post on digital networking channels because our audience consists of attorneys within the age group 55 years and above.\u201d We sometimes fail to analyse where our target audience would be active.<\/span><\/p>\n We undervalue our audience\u2019s tech-savvy capabilities. We would only be able to target the right audience if we know our audience\u2019s behaviour and of course be aware of the kind of content they like to engage with.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" As digital marketers, we always rethink the content we produce. We analyse whether the target audience would relate to it or find it dull and boring, or in some cases not comprehend the message at all. We teach amateur marketers how to ideate simplified content for a larger audience demography. But what if we told…<\/p>\n","protected":false},"author":15,"featured_media":4708,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[221],"tags":[140,343],"class_list":["post-4706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-digital-marketing","tag-understanding-the-audience","category-221","description-off"],"acf":[],"_links":{"self":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts\/4706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/comments?post=4706"}],"version-history":[{"count":2,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts\/4706\/revisions"}],"predecessor-version":[{"id":8276,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts\/4706\/revisions\/8276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/media\/4708"}],"wp:attachment":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/media?parent=4706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/categories?post=4706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/tags?post=4706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/h2>\n
\u2018Can we simplify it for the audience?\u2019<\/span><\/h2>\n
\u2018But Will People Get it?\u2019<\/span><\/h2>\n
\u2018Who\u2019ll Read This?\u2019<\/span><\/h2>\n