Digital India – Power to Empower\u00a0<\/span><\/h2>\nWith internet users growing rapidly now in India, the Modi government launched the Digital India Programme in 2015 and is still actively initiating new sub-programmes under this theme to encourage the youth of India. Low-cost internet services and packages have made it way easier and cheaper for nearly 500 million users to access the internet. They pushed this digital initiative by launching apps and websites that serve citizens.\u00a0<\/span><\/p>\n![\"Digital-programme-pillars\"](\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2020\/11\/program-pillars-2.png\")
<\/span><\/i><\/p>\nImage credits: <\/span><\/i>https:\/\/digitalindia.gov.in\/content\/programme-pillars<\/span><\/i><\/a>\u00a0<\/span><\/i><\/p>\nThis campaign was a hit because of its communication being \u201cPower to Empower\u201d where they initiated these sub-campaigns that help the youth grow digitally. They used technology to their advantage to create easy access to budding entrepreneurs, students, jobseekers, learners, or every Indian in general.\u00a0<\/span><\/p>\nWhy was this campaign trendy?\u00a0<\/span><\/em><\/p>\n\n- Catchy slogan\u00a0<\/span><\/em><\/li>\n<\/ul>\n
\n- The Hashtag #DigtialIndia was widely used on social media<\/span><\/em><\/li>\n<\/ul>\n
\n- Pushed people to go digital and be more tech-savvy<\/span><\/em><\/li>\n<\/ul>\n
\n- Literacy campaign for \u201cinformation\u201d\u00a0<\/span><\/em><\/li>\n<\/ul>\n
\n- The convenience of the app and websites for all kinds of tasks like bookings, payments, aadhar related requirements (People recommended apps to each other and indirectly empowering each other).<\/span><\/em><\/li>\n<\/ul>\n
\n- Beneficiary to other government schemes including Make in India, Bharatmala, Sagarmala, Startup India, BharatNet, and Standup India<\/span><\/em><\/li>\n<\/ul>\n
Swachh Bharat – Clean India Mission<\/span><\/h2>\nWe all know where our country stands when it comes to cleanliness and waste management! It was important to address this crisis with rational yet actionable solutions. Hence, the Clean India Mission or Swachh Bharat Abhiyan was launched on Gandhi Jayanti 2014 with a primary vision of promoting a cleaner country to live in. Promoting values of cleanliness and hygiene maintenance in cities as well as rural areas where it is much needed. Swachh Bharat made every individual responsible for the cleanliness and sanitation of their neighbourhood. This campaign was accepted by all almost immediately and with full enthusiasm. <\/span>It\u2019s still active today. <\/span><\/i>Even celebrities took part in this initiative of keeping the surroundings clean, setting an example for their youth fans.\u00a0<\/span><\/p>\nWhy was this campaign trendy?\u00a0<\/span><\/em><\/p>\n\n- A simple yet powerful message\u00a0<\/span><\/em><\/li>\n<\/ul>\n
\n- Images of cleaning neighbourhoods became viral because of celebrities<\/span><\/em><\/li>\n<\/ul>\n
\n- Educated people about hygiene and waste management\u00a0<\/span><\/em><\/li>\n<\/ul>\n
\n- Became the world\u2019s largest toilet-building initiative<\/span><\/em><\/li>\n<\/ul>\n
\n- More than 95 million toilets were built for rural residents<\/span><\/em><\/li>\n<\/ul>\n
\n- #Trashtag challenge became viral amongst youth-promoting cleanliness in their respective neighbourhoods<\/span><\/em><\/li>\n<\/ul>\n
\n- Live videos shared across social media platforms of cleanliness drills in colleges, universities, offices, public places across the country<\/span><\/em><\/li>\n<\/ul>\n
Make in India\u00a0<\/span><\/h2>\nAnother type of \u201cSwadeshi Movement\u201d, Make in India was launched by Prime Minister Modi in Sept 2014 with the objectives of job creation that will cover 25 sectors of the Indian economy. It was devised to transform our country into a global manufacturing hub and encourage other brands to manufacture their products in India. The initiative also encouraged Indian brands to have a high-end production mechanism that would manufacture products with no defects and no adverse environmental harm.\u00a0<\/span><\/p>\nWhy was this campaign trendy?\u00a0<\/span><\/em><\/p>\n\n- Promoting India as a global design\/manufacturing hub<\/span><\/em><\/li>\n<\/ul>\n
\n- An inspiring campaign for Indian brands to increase better productions<\/span><\/em><\/li>\n<\/ul>\n
\n- \u201cZero Defect, Zero Effect\u201d slogan was catchy for people to remember the communication theme of Make in India\u00a0<\/span><\/em><\/li>\n<\/ul>\n
\n- Gave global brands an opportunity to set up manufacturing hubs in the country\u00a0<\/span><\/em><\/li>\n<\/ul>\n
\n- Boosted the economy with more foreign brands investing in Indian hubs\u00a0<\/span><\/em><\/li>\n<\/ul>\n
![\"Make-in-india-image\"](\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2020\/11\/Make-in-india-2.png\")
<\/span><\/i><\/p>\nImage credit: <\/span><\/i>https:\/\/en.wikipedia.org\/wiki\/Make_in_India<\/span><\/i><\/a>\u00a0<\/span><\/i><\/p>\nVocal For Local\u00a0<\/span><\/h2>\nTo give you a little shocker, \u2018Vocal for Local\u2019 isn\u2019t a new concept to us Indians. It\u2019s a movement dating back to the year 1905, an era of the Swadeshi Movement to achieve independence at the time. Its communication message is the simplest: BUY LOCAL. This campaign is an extension of Make in India but just focuses on Indian brands to bloom. The campaign was launched in 2014 by PM Modi. However, \u2018Vocal for Local\u2019 has suddenly become popular again due to the Covid-19 pandemic. This encouraged individuals to buy groceries or other essentials locally rather than choosing supermarts. This campaign gave small startups a thriving chance of receiving local leads\/ customers\/ clients. Even big brands like Dabur Red Paste have created marketing ads with the \u201cVocal for Local\u201d message as their theme.\u00a0<\/span><\/p>\nhttps:\/\/www.youtube.com\/watch?v=a0lwhpTxAQQ<\/span><\/a>\u00a0<\/span><\/p>\nWhy was this campaign trendy?\u00a0<\/span><\/em><\/p>\n\n- Catchy slogan name<\/span><\/em><\/li>\n<\/ul>\n
\n- Became a popular hashtag for Indian brands and consumers to use on social media<\/span><\/em><\/li>\n<\/ul>\n
\n- Big Indian brands used this as an opportunity to market their products. This boosted the campaign even more.\u00a0<\/span><\/em><\/li>\n<\/ul>\n
\n- The campaign was viral everywhere through mediums like print ads, youtube ads, television advertisements, billboards, social media ads\/posts<\/span><\/em><\/li>\n<\/ul>\n
Aatmanirbhar Bharat\u00a0<\/span><\/h2>\nPrime Minister Modi launched the Aatmanirbhar Bharat campaign recently. This has been primarily launched to aid economic and other crises due to the Covid-19 pandemic. This campaign involves a package that helps companies that are hit by the pandemic\/ lockdown. Basically, encouraging them to be \u201cself-reliant\u201d to thrive in the highs and lows of the market. There are 5 pillars that benefit through this financial aid campaign: Economy, Infrastructure, System, Demography, Demand.\u00a0<\/span><\/p>\nWhy is this campaign trending now?\u00a0<\/span><\/em><\/p>\n\n- The slogan is catchy and the hashtag is widely being used by nearly every entrepreneur\/ business owner trying to be self-reliant in this economic crisis.\u00a0<\/span><\/em><\/li>\n<\/ul>\n
\n- \u201cShare your aatmanirbhar story\u201d initiative has encouraged many others to register and share their story with the world on the official website: <\/span>https:\/\/aatmanirbharbharat.mygov.in\/<\/span><\/a>\u00a0<\/span><\/em><\/li>\n<\/ul>\n
Image credits: <\/span><\/i>https:\/\/digitalindia.gov.in\/content\/programme-pillars<\/span><\/i><\/a>\u00a0<\/span><\/i><\/p>\n This campaign was a hit because of its communication being \u201cPower to Empower\u201d where they initiated these sub-campaigns that help the youth grow digitally. They used technology to their advantage to create easy access to budding entrepreneurs, students, jobseekers, learners, or every Indian in general.\u00a0<\/span><\/p>\n Why was this campaign trendy?\u00a0<\/span><\/em><\/p>\n We all know where our country stands when it comes to cleanliness and waste management! It was important to address this crisis with rational yet actionable solutions. Hence, the Clean India Mission or Swachh Bharat Abhiyan was launched on Gandhi Jayanti 2014 with a primary vision of promoting a cleaner country to live in. Promoting values of cleanliness and hygiene maintenance in cities as well as rural areas where it is much needed. Swachh Bharat made every individual responsible for the cleanliness and sanitation of their neighbourhood. This campaign was accepted by all almost immediately and with full enthusiasm. <\/span>It\u2019s still active today. <\/span><\/i>Even celebrities took part in this initiative of keeping the surroundings clean, setting an example for their youth fans.\u00a0<\/span><\/p>\n Why was this campaign trendy?\u00a0<\/span><\/em><\/p>\n Another type of \u201cSwadeshi Movement\u201d, Make in India was launched by Prime Minister Modi in Sept 2014 with the objectives of job creation that will cover 25 sectors of the Indian economy. It was devised to transform our country into a global manufacturing hub and encourage other brands to manufacture their products in India. The initiative also encouraged Indian brands to have a high-end production mechanism that would manufacture products with no defects and no adverse environmental harm.\u00a0<\/span><\/p>\n Why was this campaign trendy?\u00a0<\/span><\/em><\/p>\n Image credit: <\/span><\/i>https:\/\/en.wikipedia.org\/wiki\/Make_in_India<\/span><\/i><\/a>\u00a0<\/span><\/i><\/p>\n To give you a little shocker, \u2018Vocal for Local\u2019 isn\u2019t a new concept to us Indians. It\u2019s a movement dating back to the year 1905, an era of the Swadeshi Movement to achieve independence at the time. Its communication message is the simplest: BUY LOCAL. This campaign is an extension of Make in India but just focuses on Indian brands to bloom. The campaign was launched in 2014 by PM Modi. However, \u2018Vocal for Local\u2019 has suddenly become popular again due to the Covid-19 pandemic. This encouraged individuals to buy groceries or other essentials locally rather than choosing supermarts. This campaign gave small startups a thriving chance of receiving local leads\/ customers\/ clients. Even big brands like Dabur Red Paste have created marketing ads with the \u201cVocal for Local\u201d message as their theme.\u00a0<\/span><\/p>\n https:\/\/www.youtube.com\/watch?v=a0lwhpTxAQQ<\/span><\/a>\u00a0<\/span><\/p>\n Why was this campaign trendy?\u00a0<\/span><\/em><\/p>\n Prime Minister Modi launched the Aatmanirbhar Bharat campaign recently. This has been primarily launched to aid economic and other crises due to the Covid-19 pandemic. This campaign involves a package that helps companies that are hit by the pandemic\/ lockdown. Basically, encouraging them to be \u201cself-reliant\u201d to thrive in the highs and lows of the market. There are 5 pillars that benefit through this financial aid campaign: Economy, Infrastructure, System, Demography, Demand.\u00a0<\/span><\/p>\n Why is this campaign trending now?\u00a0<\/span><\/em><\/p>\n<\/span><\/i><\/p>\n\n
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Swachh Bharat – Clean India Mission<\/span><\/h2>\n
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Make in India\u00a0<\/span><\/h2>\n
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<\/span><\/i><\/p>\nVocal For Local\u00a0<\/span><\/h2>\n
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Aatmanirbhar Bharat\u00a0<\/span><\/h2>\n
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![\"How-to-create-trendy-campaigns-infographic\"](\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2020\/11\/BLog-Infographic-01-2-621x1024.png\")
<\/p>\n","protected":false},"excerpt":{"rendered":"