{"id":3716,"date":"2019-07-25T10:04:41","date_gmt":"2019-07-25T10:04:41","guid":{"rendered":"https:\/\/spacebar.in\/contentious-old\/?p=3716"},"modified":"2022-11-24T12:43:57","modified_gmt":"2022-11-24T12:43:57","slug":"why-using-heavy-words-in-blogs-does-not-help","status":"publish","type":"post","link":"https:\/\/spacebar.in\/contentious\/why-using-heavy-words-in-blogs-does-not-help\/","title":{"rendered":"Why using heavy words in blogs does not help?"},"content":{"rendered":"<h1><\/h1>\n<p><span style=\"font-weight: 400;\">\u201cExasperating farrago of distortions, misrepresentations &amp; outright lies being broadcast by an unprincipled showman masquerading as a journalist\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What you just read is one of many <\/span><a href=\"https:\/\/wordpandit.com\/shashi-tharoor-complex-tweet\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Shashi Tharoor\u2019s tweets<\/span><\/a><span style=\"font-weight: 400;\"> that showcases his vocabulary. Tweets like these have captured the attention of many people online. But, using such words in your blogs may not help you get your audience\u2019s attention!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When I started working as a technical writer in a content writing agency, I used to include heavy and complex words in my blogs. But my seniors explained to me why my approach was wrong. Now, while <\/span><a href=\"https:\/\/spacebar.in\/contentious-old\/blogs\/How-to-write-technical-articles\"><span style=\"font-weight: 400;\">writing technical content,<\/span><\/a><span style=\"font-weight: 400;\"> I use contextual vocabulary that\u2019s necessary, but I avoid words that would make my sentences complex. Hence, I ensure that my blogs are simple yet professional. Using heavy words can affect the readability of your blogs and affect the power of your messaging.<\/span><\/p>\n<h2>Poor readability<\/h2>\n<p><span style=\"font-weight: 400;\">Several <\/span><a href=\"https:\/\/www.wyliecomm.com\/2018\/11\/10-free-readability-calculators\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">free online readability assessment tools<\/span><\/a><span style=\"font-weight: 400;\"> allow you to assess the readability of your blog. Having a good readability score helps ensure that your blog is easy to comprehend. Whereas poor readability simply means that your content is difficult to comprehend. Poor readability can affect your content even more if your audience doesn\u2019t include native English speakers. Also, maintaining a good readability score helps you achieve a high search engine page ranking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Heavy or complicated words will affect the readability of your blog. Such words can make your content difficult to understand. Hence, replacing complex words with simpler synonyms that won\u2019t change the meaning of your sentence is always better.<\/span><\/p>\n<h2>Lack of value<\/h2>\n<p><span style=\"font-weight: 400;\">You may think using complicated words can help you establish authority or make readers believe that you have a lot of knowledge about a topic. But that is not the case. Your readers may not be able to understand the message you are trying to convey. And, if the complex words in your blogs don\u2019t offer any value to your readers, then they might just be disregarded as jargon!<\/span><\/p>\n<div id=\"attachment_3718\" style=\"width: 522px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-3718\" class=\"wp-image-3718 size-full\" src=\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2019\/07\/Kshiteej-2-2.jpg\" alt=\"content writing agency\" width=\"512\" height=\"327\" \/><p id=\"caption-attachment-3718\" class=\"wp-caption-text\">Do us a favor and please don&#8217;t make your readers wonder what is the meaning of the word!<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/pixabay.com\/photos\/mistake-error-question-mark-fail-1966448\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/pixabay.com\/photos\/mistake-error-question-mark-fail-1966448\/<\/span><\/a><\/p>\n<h2>Miscommunication<\/h2>\n<p><span style=\"font-weight: 400;\">Your readers may misunderstand certain sentences due to complex words. This can especially be true when a word has two different meanings. For example, the word, \u2018crane\u2019 can be referring to a bird or a vehicle that lifts heavy objects. Such words should be used in an appropriate context to avoid changing the meaning of your sentence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your readers are unable to understand your content, they may not want to come back for more. Hence, write your blogs in a way so that your target audience can easily understand your content. After all, even Albert Einstein has said, \u201cIf you can\u2019t explain it simply, you don\u2019t understand it well enough.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alternatively, you can reach out to a content writing agency like <\/span><a href=\"https:\/\/spacebar.in\/contentious-old\/contact-us\/\"><span style=\"font-weight: 400;\">Spacebar<\/span><\/a><span style=\"font-weight: 400;\"> to avoid facing such issues while\u00a0 writing blogs and deliver high-quality content straight. Writers at Spacebar can create engaging content for your audience, develop a <\/span><a href=\"https:\/\/spacebar.in\/contentious-old\/blogs\/How-to-plan-a-Content-Marketing-Strategy\"><span style=\"font-weight: 400;\">content marketing strategy,<\/span><\/a><span style=\"font-weight: 400;\"> and help you build a strong online presence.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Exasperating farrago of distortions, misrepresentations &#038; outright lies being broadcast by an unprincipled showman masquerading as a journalist\u201d<br \/>\nWhat you just read is one of many Shashi Tharoor\u2019s tweets that showcases his vocabulary. Tweets like these have captured the attention of many people online. But, using such words in your blogs may not help you get your audience\u2019s attention!<br \/>\nWhen I started working as a technical writer in a content writing agency, I used to include heavy and complex words in my blogs. But my seniors explained to me why my approach was wrong. Now, while writing technical content, I use contextual vocabulary that\u2019s necessary, but I avoid words that would make my sentences complex. Hence, I ensure that my blogs are simple yet professional. Using heavy words can affect the readability of your blogs and affect the power of your messaging.<\/p>\n","protected":false},"author":24,"featured_media":3717,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[117,160,98,114],"tags":[256,330,92,336,285,280,337],"class_list":["post-3716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-post","category-content-marketing","category-content-writing-2","category-creativity","tag-blog-posts","tag-blog-writing","tag-content-writing","tag-content-writing-agency","tag-content-writing-agency-in-india","tag-content-writing-agency-in-mumbai","tag-vocabulary","category-117","category-160","category-98","category-114","description-off"],"acf":[],"_links":{"self":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts\/3716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/comments?post=3716"}],"version-history":[{"count":3,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts\/3716\/revisions"}],"predecessor-version":[{"id":8645,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts\/3716\/revisions\/8645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/media\/3717"}],"wp:attachment":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/media?parent=3716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/categories?post=3716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/tags?post=3716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}