Firstly, let me clear some misconceptions about negative comments and reviews.<\/span><\/p>\n One-star review<\/p><\/div>\n Image source: <\/span>https:\/\/pixabay.com\/en\/feedback-star-rating-user-rating-2800867\/<\/span><\/a><\/p>\n It is easy for people to get wrapped up with negative feedback as no one likes to see negative comments online. You may have received a negative comment or review on your website for one of your blogs, or someone posted a nasty comment about your organization on Google My Business, or even just an email detailing negative feedback or a bad experience your client had \u2014 don\u2019t worry, it doesn\u2019t mean that you did something wrong.<\/span><\/p>\n One of the positive side effects of a bad review is the light that it sheds on good reviews. <\/span>84% of people read and believe online reviews<\/span><\/a> rather than a personal recommendation of some product or organization. If a business or an organization shows their negative comments instead of removing them, the good comments are perceived as credible to people. People will trust the good reviews as it proves that the company has nothing to hide. Keeping negative reviews are good for your brand as it makes customers trust you and believe that the reviews are real. \u00a0<\/span><\/p>\n Bad reviews can give shoppers the real picture of your company and let them know what to expect with your products and services. Providing potential customers with the realistic idea of the products has always been a challenge for eCommerce companies. One of the main reasons why a customer would enter a bad comment or review is not because the product was bad, it is because it didn\u2019t meet his\/her expectations. In fact, the most commonly used word in a negative review is \u2018disappointment or disappointed.\u2019 This is when negative reviews are based on personal experiences and each customer will have a different experience with your product or service. <\/span><\/p>\n Customers face disappointment only when their expectations aren\u2019t dealt with, even if it may be after a service has been provided. For example, a clothing store gets negative reviews as \u201cthe outfit fits horribly. It\u2019s a shame the largest size is only XL.\u201d By collecting data from all such reviews, the clothing store might come to the conclusion that they are receiving more customers but aren\u2019t able to deliver what they need. Hence, they can simply order larger and plus size clothing that can meet the expectations of every individual.<\/span><\/p>\n Receiving negative reviews or feedback on blog posts can make the upcoming posts better. You may wonder how. You can use negative comments to analyze what your clients want to read about. Create content that your readers demand. Look at which blog posts received the most engagement and continue to post more content on the same. Target topics that are trending, the ones that people need awareness about. Receiving negative comments can also be seen as a form of engagement. <\/span><\/p>\n Many brands have actually gained popularity through negative comments and have had more sales due to the same reason. Bad reviews can create a buzz about a brand, increasing product awareness in return and increasing sales. Remember the phrase \u2018negative attention is still attention\u2019?<\/span><\/p>\n Botto Italian Bistro Reviews<\/p><\/div>\n A pizzeria from California called Botto Bistro has preferred the concept of negative comments as their brand awareness strategy. They are giving people 50% off on any pizza they order in exchange for one-star reviews. The reason they started this was to fight back against manipulative reviews. The effect of this strategy has been quite positive for them with a ton of <\/span>publicity posts over social media<\/span><\/a> inviting more and more people to actually visit the bistro and check out if the pizzas are actually worth one-star. <\/span><\/p>\n Another example of using a bad review for self-gain is by \u2018<\/span>Snowbird Ski and Summer Resort\u2019 in Utah, U.S.A. They received a \u2018deadly\u2019 one-star review with complaints about their ski courses being tough. This is exactly what Snowbird resort decided to use for their ad campaign. Instead of being concerned or negatively bothered about the dreadful review, they used it as an <\/span>advertisement to buzz around the internet<\/span><\/a>. People found humor in it and also the fact that passionate skiers would see their advanced courses as an advantage to show off their skills.<\/span><\/p>\n\n
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Bad Comments \u2260 Bad Business<\/span><\/h2>\n
Bad Reviews Make Good Reviews Look Better<\/span><\/h2>\n
Bad Reviews Assist You to Provide What Customers Want<\/span><\/h2>\n
Bad Reviews Create Buzz<\/span><\/h2>\n
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