{"id":2628,"date":"2018-11-12T10:22:47","date_gmt":"2018-11-12T10:22:47","guid":{"rendered":"https:\/\/spacebar.in\/contentious-old\/?p=2628"},"modified":"2022-11-24T09:20:41","modified_gmt":"2022-11-24T09:20:41","slug":"why-you-should-start-with-email-marketing","status":"publish","type":"post","link":"https:\/\/spacebar.in\/contentious\/why-you-should-start-with-email-marketing\/","title":{"rendered":"Why you should start with email marketing?"},"content":{"rendered":"<h1><\/h1>\n<p><span style=\"font-weight: 400;\">\u201cEmail has an ability many channels don\u2019t: creating valuable personal touch- at scale.\u201d\u23bc David Newman, a speaker, a marketer, and the author of \u2018<\/span><a href=\"http:\/\/www.doitmarketing.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Do It! Marketing<\/span><\/a><span style=\"font-weight: 400;\">\u2019. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today\u2019s marketers believe in doing \u2018more\u2019 with \u2018less\u2019. Connecting with the audience in a highly personalized way, while staying on a budget, is what email marketing offers. The email marketing realm is constantly evolving! <\/span><\/p>\n<p><a href=\"https:\/\/venturebeat.com\/2015\/07\/28\/email-marketing-evolution-3-trends\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">According to VentureBeat insight reports<\/span><\/a><span style=\"font-weight: 400;\">, personalized emails increase transaction rates and revenue per email 6 times higher than non-personalised emails. This determines how exactly email marketing makes a difference in the conversion of most customer segments in the marketing funnel. While various <\/span><a href=\"https:\/\/spacebar.in\/contentious-old\/blogs\/How-to-plan-a-Content-Marketing-Strategy\"><span style=\"font-weight: 400;\">other marketing strategies<\/span><\/a><span style=\"font-weight: 400;\"> are used on regular basis, email still remains the most powerful channel for modern marketers and business owners.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Image source: <a href=\"https:\/\/pixabay.com\/en\/email-marketing-business-image-3066253\/\" target=\"_blank\" rel=\"noopener\">https:\/\/pixabay.com\/en\/email-marketing-business-image-3066253\/<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a startup or a small sized business, starting your marketing campaign with email marketing definitely has its perks. Email marketing is <\/span><a href=\"https:\/\/medium.com\/swlh\/are-you-a-startup-treat-email-marketing-like-dating-f265573d8e7b\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">40 times more effective at receiving more customer leads<\/span><\/a><span style=\"font-weight: 400;\"> through clicks than social media platforms like Facebook and Twitter. Here are a few more reasons why you should start with email marketing. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Has Larger Reach<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"http:\/\/www.radicati.com\/wp\/wp-content\/uploads\/2013\/04\/Email-Statistics-Report-2013-2017-Executive-Summary.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Radicati\u2019s email statistics report<\/span><\/a><span style=\"font-weight: 400;\">, the total number of worldwide email accounts is projected to be more than 5.2 billion by the end of 2018. With so many people using emails worldwide, I can only imagine the number of people your email contacts portal could include! You can build your contacts and prospective leads through emails. Anyone who is active online and is tech-savvy has an active email address. Visitors that wish to sign up to your website need to enter their email address in the subscription form. Having this option on your website will increase your email contacts. With a database of email addresses, you can choose to use an automation platform online to send curative emails to each address with ease and efficiency. This will help you market your service as well as reach out to your consumers for any business transactions.<\/span><\/p>\n<div id=\"attachment_2630\" style=\"width: 730px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-2630\" class=\"wp-image-2630\" src=\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2018\/11\/email-3249062_1280-2.png\" alt=\"Email marketing is helpful for a business.\" width=\"720\" height=\"403\" srcset=\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2018\/11\/email-3249062_1280-2.png 1280w, https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2018\/11\/email-3249062_1280-2-300x168.png 300w, https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2018\/11\/email-3249062_1280-2-1024x573.png 1024w, https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2018\/11\/email-3249062_1280-2-768x430.png 768w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><p id=\"caption-attachment-2630\" class=\"wp-caption-text\">Email marketing assists you in sending emails to multiple people at the same time!<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Image source: <a href=\"https:\/\/pixabay.com\/en\/email-newsletter-marketing-online-3249062\/\" target=\"_blank\" rel=\"noopener\">https:\/\/pixabay.com\/en\/email-newsletter-marketing-online-3249062\/<\/a><\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Delivers Your Message<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If given a choice between adding a subscriber to the email list or gaining a new Facebook fan, having an email subscriber is more productive. Emails are always delivered and subscribers will definitely check their emails at some point but newsfeed on social media hardly gets checked or clicked on a regular basis. All your followers may not be able to view your social media posts on the same day as you post them, and there is a possibility that they may miss out on your posts. This is not the case with email marketing. Emails stay in the inbox until it\u2019s deleted and can be viewed by your subscribers as per their convenience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email marketing is valuable for your business as it\u2019s an easy way to start reaching out to your consumers through smartphones without even investing in expensive technology or software. Using emails for mobile marketing is better than SMS because:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It works on all portable devices that can sync with your smartphone. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Accessing emails is free for the customer, whereas texting can incur some charges.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Emails have more space for content in the form of texts, images, and GIFs compared to SMS. This gives a higher scope for better content marketing through text as well as images.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Has High Conversion Rate<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Through emails, business owners can stay connected with their consumers. The marketers\u2019 ultimate goal is to turn potential customers into paying customers. <\/span><a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-new-rules\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">According to Campaign Monitor<\/span><\/a><span style=\"font-weight: 400;\">, marketers have found a 760% increase in email revenue from segmented campaigns! That\u2019s the kind of conversion rate email marketing can have. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Will Be Around Forever<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Social media platforms have been introduced to us since 2005. Some of the once-hot sites like MySpace, Orkut, etc. where are they now? But, emails are still being used and constantly have new advances. Emails have been there <\/span><a href=\"https:\/\/www.indianweb2.com\/2010\/01\/07\/a-brief-history-of-hotmail\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">since 1997 when Hotmail was created<\/span><\/a><span style=\"font-weight: 400;\">. And, email still exists and may still exist for the next coming decades. Hence, it seems wise to invest time and resources in email marketing. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email marketing needs to have catchy content for subscribers to actually turn into customers. This kind of content requires effective strategies, thorough research, etc. A <\/span><a href=\"https:\/\/spacebar.in\/contentious-old\/contact-us\/\"><span style=\"font-weight: 400;\">content marketing agency<\/span><\/a><span style=\"font-weight: 400;\"> can help you get the right content for your emailers which will help you get more sales and leads with email marketing.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cEmail has an ability many channels don\u2019t: creating valuable personal touch- at scale.\u201d\u23bc David Newman, a speaker, a marketer, and the author of \u2018Do It! Marketing\u2019.<br \/>\nToday\u2019s marketers believe in doing \u2018more\u2019 with \u2018less\u2019. Connecting with the audience in a highly personalized way, while staying on a budget, is what email marketing offers. The email marketing realm is constantly evolving!<br \/>\nAccording to VentureBeat insight reports, personalized emails increase transaction rates and revenue per email 6 times higher than non-personalised emails. This determines how exactly email marketing makes a difference in the conversion of most customer segments in the marketing funnel. While various other marketing strategies are used on regular basis, email still remains the most powerful channel for modern marketers and business owners.<\/p>\n","protected":false},"author":15,"featured_media":2629,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[106,160,98,221],"tags":[270,159,188,92,271,272],"class_list":["post-2628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-2","category-content-marketing","category-content-writing-2","category-digital-marketing","tag-b2b","tag-content-marketing","tag-content-marketing-in-india","tag-content-writing","tag-email","tag-email-marketing","category-106","category-160","category-98","category-221","description-off"],"acf":[],"_links":{"self":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts\/2628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/comments?post=2628"}],"version-history":[{"count":1,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts\/2628\/revisions"}],"predecessor-version":[{"id":8372,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts\/2628\/revisions\/8372"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/media\/2629"}],"wp:attachment":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/media?parent=2628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/categories?post=2628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/tags?post=2628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}