{"id":1699,"date":"2018-04-11T12:13:11","date_gmt":"2018-04-11T12:13:11","guid":{"rendered":"https:\/\/spacebar.in\/contentious-old\/?p=1699"},"modified":"2022-11-24T10:23:40","modified_gmt":"2022-11-24T10:23:40","slug":"social-media-for-business-how-to-write-a-professional-bio-for-social-media-channels","status":"publish","type":"post","link":"https:\/\/spacebar.in\/contentious\/social-media-for-business-how-to-write-a-professional-bio-for-social-media-channels\/","title":{"rendered":"Social media for business \u2013 How to write a professional bio for social media channels"},"content":{"rendered":"<h1><\/h1>\n<p><span style=\"font-weight: 400;\">You are a chief executive officer of a general insurance brand, or you may be a lawyer specialising in corporate law. But, what more? This is a typical scenario when an individual sets out to summarise themselves in a few sentences. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a world, where we are known by our professional titles, we often find ourselves struggling with words to write about ourselves. And, this gets harder when you have to confine to 140 characters only! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You cannot ignore the importance of <\/span><a href=\"https:\/\/spacebar.in\/contentious-old\/blog\/Social-media-for-business-the-basics-of-running-a-Business-Twitter-account\"><span style=\"font-weight: 400;\">social media for business<\/span><\/a><span style=\"font-weight: 400;\">. Social channels like LinkedIn, Facebook, and Twitter, not only help you extend your brand reach but also help you portray expertise and build trust among your network. And, having a good social media bio is the starting point. If you\u2019ve tried your hands on writing a bio, then you must have come across advises like \u2018the perfect bio sets you apart but still makes you approachable\u2019 or \u2018it\u2019s professional but can do with some creativity\u2019. We\u2019ve compiled some useful tips that can help you write a professional bio for your social channels: <\/span><\/p>\n<h2><strong>Discover Yourself<\/strong><\/h2>\n<div id=\"attachment_1700\" style=\"width: 210px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-1700\" class=\"size-full wp-image-1700\" src=\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2018\/04\/Who-am-i-2.gif\" alt=\"Discover yourself on social media\" width=\"200\" height=\"112\" \/><p id=\"caption-attachment-1700\" class=\"wp-caption-text\">Who am I?<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Source: giphy.com<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nowadays, we hardly have time to contemplate on ourselves to know who we are. Knowing what we do professionally is great, but you need further details to describe yourself in your bio. An impressive bio lets people know you in terms of your goals, accomplishments, qualities, and expertise. Such a bio succeeds in building reliability amongst your audience and network. Ask yourself these questions: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What is your vision and mission? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What have you achieved through the course of your career?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What do you currently do?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Where does your expertise lie? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Who are you as a person in general and what all do you love to do in your free time? <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Understanding these aspects will give you enough material to craft a compelling social media bio. <\/span><\/p>\n<h2><b>Figure Out Your Objective<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In addition to knowing yourself, you also need to figure out the objective of writing a compelling bio. After all, you\u2019re going to spend enough time contemplating on the matter and crafting the language. And, if it doesn\u2019t serve the purpose, then it\u2019s of no use. Whether you\u2019re the face of your company and wish to showcase expertise or you are looking for opportunities to grow, your objective will also form the basis for the matter and the language to be used for your bio. If you\u2019re not sure about the language and tone usage, you can <\/span><a href=\"https:\/\/spacebar.in\/contentious-old\/\"><span style=\"font-weight: 400;\">connect with a content marketing agency<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<h2><b>Stress on Actions<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">So, you\u2019re pro at marketing? That\u2019s great! But, where\u2019s the evidence to back it up? Actions have a greater impact than words. But, since words are your friends here, use action verbs to create that impression. Don\u2019t only stress on achievements, but also talk about how you went about achieving. Focusing more on the way you accomplished your goals will also provide evidence to the claims you make about yourself in the bio.<\/span><\/p>\n<div id=\"attachment_1702\" style=\"width: 805px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-1702\" class=\"size-full wp-image-1702\" src=\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2018\/04\/An-impressive-Bio1-2.png\" alt=\"social media bio\" width=\"795\" height=\"713\" srcset=\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2018\/04\/An-impressive-Bio1-2.png 795w, https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2018\/04\/An-impressive-Bio1-2-300x269.png 300w, https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2018\/04\/An-impressive-Bio1-2-768x689.png 768w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><p id=\"caption-attachment-1702\" class=\"wp-caption-text\">An impressive LinkedIn Bio<\/p><\/div>\n<h2><b>Be Fresh and Creative<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You must have come across terms like \u2018I am a social media guru\u2019 or \u2018a travel junkie\u2019 when browsing through profiles on social media. These terms, which were once loved, become clich\u00e9 when everyone starts using them. In other words, when they are commonly used, there\u2019s no aspect of these terms that excite people. Language plays an important role in making your bio interesting to the reader. Avoid such buzzwords. Go creative. But, don\u2019t go overboard. A simple bio that uses the right words and language will win the heart of your audience. <\/span><\/p>\n<h2><b>Don\u2019t Forget Keywords<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u2018Write from the reader\u2019s perspective\u2019 is one of the <\/span><a href=\"https:\/\/spacebar.in\/contentious-old\/blog\/4-elements-of-outstanding-content-writing\"><span style=\"font-weight: 400;\">elements of content writing<\/span><\/a><span style=\"font-weight: 400;\">. Whether your motive is to attract recruiting managers or want to cultivate faith amongst your customers, the words you use will have a great impact on the end result. Thus, it only makes sense to use words relevant to them. Tailor the words specifically to your audience. Don\u2019t go very casual or act cool, focus on your expertise and your end goal. When you use words that are commonly used by your audience, then your profile also becomes easily searchable. \u00a0<\/span><\/p>\n<h2><b>Get Personal<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Eventually, whether it\u2019s the associates, prospective customers, or employees, they\u2019ll be working with you. Apart from your professional role and accomplishments, your audience wants to know you as a person. There\u2019s no doubt that they\u2019ll be interested in knowing you as a person. Think of what defines you. Are you an avid photographer or are you a problem solver? It won\u2019t hurt to add a line or two about your hobbies and things that capture your interest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, here\u2019s how you can go about writing a professional bio. Today, social media is brimming with businesses from across the world. And, a professional bio can play a vital role in making your presence on social networks a success. If you\u2019re still unable to come up with an impressive bio, then we\u2019re here to rescue you. You can <\/span><a href=\"https:\/\/spacebar.in\/contentious-old\/contact-us\/\"><span style=\"font-weight: 400;\">get in touch with us<\/span><\/a><span style=\"font-weight: 400;\"> for all your content needs! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You are a chief executive officer of a general insurance brand, or you may be a lawyer specialising in corporate law. But, what more? This is a typical scenario when an individual sets out to summarise themselves in a few sentences.<\/p>\n","protected":false},"author":26,"featured_media":1710,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[98,114,102,219],"tags":[131,220,224,104],"class_list":["post-1699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-writing-2","category-creativity","category-reality","category-social-media","tag-creative","tag-social-media","tag-social-media-for-business","tag-writing","category-98","category-114","category-102","category-219","description-off"],"acf":[],"_links":{"self":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts\/1699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/comments?post=1699"}],"version-history":[{"count":1,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts\/1699\/revisions"}],"predecessor-version":[{"id":8480,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts\/1699\/revisions\/8480"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/media\/1710"}],"wp:attachment":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/media?parent=1699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/categories?post=1699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/tags?post=1699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}