{"id":1549,"date":"2018-01-31T05:37:58","date_gmt":"2018-01-31T05:37:58","guid":{"rendered":"https:\/\/spacebar.in\/contentious-old\/?p=1549"},"modified":"2022-11-24T10:39:20","modified_gmt":"2022-11-24T10:39:20","slug":"content-writing-companies-in-mumbai-things-to-consider-when-choosing-a-content-writing-firm","status":"publish","type":"post","link":"https:\/\/spacebar.in\/contentious\/content-writing-companies-in-mumbai-things-to-consider-when-choosing-a-content-writing-firm\/","title":{"rendered":"Content Writing Companies in Mumbai: Things to consider when choosing a content writing firm"},"content":{"rendered":"<h1><\/h1>\n<p><span style=\"font-weight: 400;\">When you think of communication, you should be thinking of content. The content on your marketing material, or website, or blog &#8211; defines your communication. You probably understand this; perhaps that\u2019s why you even decided to Google: \u201ccontent writing companies in Mumbai.\u201d<\/span><\/p>\n<div id=\"attachment_1551\" style=\"width: 829px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-1551\" class=\"size-full wp-image-1551\" src=\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2018\/01\/Google-search1-2.png\" alt=\"Content marketing companies in Mumbai\" width=\"819\" height=\"140\" srcset=\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2018\/01\/Google-search1-2.png 819w, https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2018\/01\/Google-search1-2-300x51.png 300w, https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2018\/01\/Google-search1-2-768x131.png 768w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><p id=\"caption-attachment-1551\" class=\"wp-caption-text\">Google Search for content marketing companies in Mumbai<\/p><\/div>\n<p><span style=\"font-weight: 400;\">You want to make certain that you are picking the right content firm. Here are some parameters to help you do just that. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Samples <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the first things you should do when contacting content writing companies in Mumbai is to ask for samples. Spacebar is almost 5 years old and in that time, we have written for a vast number of industries. Hence, when a potential client approaches us, there is a 95% chance that we have written similar content. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">An experienced content agency should be able to provide content samples for you to assess. Sample content is a fantastic way to judge their thought process and writing quality. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Content Specialisation <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While it is easy to assume that a content writer can just whip up content, you\u2019ll discover that a content writer who has frequently written for a specific industry produces better content for that industry. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When approaching a content agency, check whether the agency has worked in your industry or not. An agency that has worked in your specific industry understands the nuances, audience and terminology much better than one who hasn\u2019t. The result is better content. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Content Strategy <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In my experience, clients reach out to a content agency with a fixed requirement: I want X number of articles or pages written. When you do so, you limit the content agency\u2019s response and you don\u2019t bring out the content agency\u2019s best pitch. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of saying, \u201cI want X number of articles or pages written\u201d, say, \u201cI want to populate my blog to increase traffic and sales. How can you help?\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The response you get will is a full-fledged content strategy. Not only will the content agency put their best foot forward, but their <\/span><a href=\"https:\/\/spacebar.in\/contentious-old\/blogs\/How-to-plan-a-Content-Marketing-Strategy\"><span style=\"font-weight: 400;\">content strategy <\/span><\/a><span style=\"font-weight: 400;\">will also contain details on everything they can do to help you achieve your goal. This is an excellent way to judge a content agency\u2019s capabilities. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Case Studies <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Want to find out if a content agency has successfully executed a content strategy? Ask for a case study. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A case study gives you a holistic idea of how the content agency functions. It answers the question of &#8211; Can the agency do more than just write content for you. Furthermore, you discover how the agency has helped their previous clients. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a sneak peek to a Case Study Deck I usually send potential clients.<\/span><\/p>\n<div id=\"attachment_1552\" style=\"width: 677px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-1552\" class=\"size-full wp-image-1552\" src=\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2018\/01\/Case-Study-of-a-client-2.png\" alt=\"Client searching for content marketing companies in Mumbai\" width=\"667\" height=\"336\" srcset=\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2018\/01\/Case-Study-of-a-client-2.png 667w, https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2018\/01\/Case-Study-of-a-client-2-300x151.png 300w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><p id=\"caption-attachment-1552\" class=\"wp-caption-text\">Case Study Deck<\/p><\/div>\n<h2><span style=\"font-weight: 400;\">Thought Process <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Content writing is a creative endeavour. Hence, the thought process of the content agency plays a crucial factor. Right from the first email or phone conversation you have with them to the first meeting, you need to assess whether the content agency has the right thought process in place. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When I create a pitch for a client, I always add a little about our thought process to the pitch. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thought process is a key factor when selecting from content writing companies in Mumbai. It will decide the agency\u2019s ability to understand your product, requirement, and their ability to produce content according to your need. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are, in my opinion, the 5 most important parameters you need to consider when hiring a content writing company. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re on a hunt for content writing companies in Mumbai, then <\/span><a href=\"https:\/\/spacebar.in\/contentious-old\/contact-us\/\"><span style=\"font-weight: 400;\">look no further than Spacebar<\/span><\/a><span style=\"font-weight: 400;\">. You can be sure that we can help you. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you think of communication, you should be thinking of content. The content on your marketing material, or website, or blog &#8211; defines your communication. You probably understand this; perhaps that\u2019s why you even decided to Google: \u201ccontent writing companies in Mumbai.\u201d<\/p>\n","protected":false},"author":38,"featured_media":1553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[106,160,98,221],"tags":[179,159,188,139,93],"class_list":["post-1549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-2","category-content-marketing","category-content-writing-2","category-digital-marketing","tag-content-creation","tag-content-marketing","tag-content-marketing-in-india","tag-content-solutions","tag-spacebar","category-106","category-160","category-98","category-221","description-off"],"acf":[],"_links":{"self":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts\/1549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/comments?post=1549"}],"version-history":[{"count":1,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts\/1549\/revisions"}],"predecessor-version":[{"id":8500,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts\/1549\/revisions\/8500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/media\/1553"}],"wp:attachment":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/media?parent=1549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/categories?post=1549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/tags?post=1549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}