{"id":1423,"date":"2017-12-07T08:11:48","date_gmt":"2017-12-07T08:11:48","guid":{"rendered":"https:\/\/spacebar.in\/contentious-old\/?p=1423"},"modified":"2022-11-24T10:45:19","modified_gmt":"2022-11-24T10:45:19","slug":"beginners-guide-to-use-google-adwords","status":"publish","type":"post","link":"https:\/\/spacebar.in\/contentious\/beginners-guide-to-use-google-adwords\/","title":{"rendered":"Beginners guide to use Google AdWords"},"content":{"rendered":"

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Now that you\u2019re here, reading this post, I am sure you\u2019re one of these – an entrepreneur planning to do some digital marketing, a \u00a0digital marketing enthusiast, or an avid reader. I \u00a0mean, you could have landed on this page by mistake also, but as a writer, I\u2019d rather save myself the pain of accepting that. Anyway, now that you\u2019re here let\u2019s get the ball rolling and discuss – How to use Google AdWords.<\/span><\/p>\n

Let me first quickly and briefly explain to you what Google AdWords is; I mean why not? But it won\u2019t be fair if we use Google to google everything else and not Google AdWords. Sorry, too much Google happened in that one statement. So yeah, here\u2019s how <\/span>Google defines Google AdWords<\/span><\/a> – \u201cGoogle AdWords is Google’s advertising system in which advertisers bid on certain keywords for their clickable ads to appear in Google’s search results.\u201d <\/span><\/p>\n

Now coming to how you can go about using Google AdWords. Since this is a beginners guide, I\u2019ll restrict myself to the basic steps that\u2019ll get you started on the platform. Once you get the hang of things, you can play around with many filters and modifiers that Google AdWords offers to its advertisers. In the remainder of this post, you\u2019ll find an outline of the steps that\u2019ll help you launch your very first ad using Google AdWords.<\/span><\/p>\n

Step 1: Setup your AdWords account<\/span><\/h2>\n

This is pretty straightforward. Just go to Google AdWords and click on \u2018Start now.\u201d After that, enter your email id and the URL to your website\u2019s homepage. Google then asks you to fill up details like your budget for this ad campaign, your target audience, your bid, etc. etc. But the fact that you\u2019re reading this article there are high chances you\u2019re not very well acquainted with all of this. Stay calm, and read the rest of this article! <\/span><\/p>\n

Step 2: Calculate your budget<\/span><\/h2>\n

You\u2019re advertising on Google, so th<\/span>ey will obviously charge you for that<\/span>. Plus, you\u2019re not the only one advertising on Google, there are many others; from your business domain and otherwise. You, therefore, need to calculate how much you\u2019re willing to pay Google for every sale or <\/span>conversion you make per ad<\/span><\/a>. While Google\u2019s CPC calculation is quite classified and not publicly known, my experience in the field leads to the estimated formula below:<\/span><\/p>\n

CPC = your profit per sale x commission for Google x conversion rate<\/span><\/p>\n

Let\u2019s say you\u2019re selling apples via these ads. For every one dozen of apples sold, you make $100. Now assume that you\u2019re willing to pay Google $30 (30%) out of the $100 and you expect that at least 10 people out of the 1000 (1%) that click on your ad buy your apples. So here\u2019s how your CPC goes:<\/span><\/p>\n

CPC = $100 x 0.3 x 1% = $0.3<\/span><\/p>\n

In simple words, you\u2019re willing to pay $0.3 for every click on your ad and still make $70.<\/span><\/p>\n

Now to reach your daily budget, just scale the CPC to accommodate the number of clicks you initially expect per day. Let\u2019s say 10 clicks per day is what you\u2019re looking at. With your CPC this means a daily budget of $3 per day. You can run the campaign for 10 days and just spend $30. That\u2019s a safe budget to start with. <\/span><\/p>\n

Depending on the quality score of your landing page (more of that later in this post), competitor keyword bid, and the cost associated with a particular keyword, your budget will vary. But for now, let\u2019s avoid those nitty-gritties and keep your first ad budget simple.<\/span><\/p>\n

\"Learn

Analytical Data<\/p><\/div>\n

Image source: pixabay.com<\/span><\/i><\/p>\n

Remember, others are advertising on Google too? So it\u2019s now time to improve your ad performance by making your CPC bid-ready. Since you\u2019re just starting out, go in for the Manual mode and keep a strict watch on your bids. Later you can let Google take charge with the Automatic CPC mode. <\/span><\/p>\n

Step 3: Choose your keyword<\/span><\/h2>\n

Move on to Google Keyword Planner now and look for keywords. Keep in mind what a customer would type on Google when looking to buy the product you\u2019re selling. You can try 3-4 different types of keywords. What would you type if you had to buy apples online? Use keywords keeping that thought in mind. A few examples could be, \u2018buy apple online\u2019 or \u2018buy apple.\u2019<\/span><\/p>\n

Go to the keyword ideas tab and glance at the search volume for the keywords entered by you and the average CPC for the same. Finally, choose the keywords that offer the best deal regarding the search volume offered for the CPC expected. You may also want to consider whether long tail or short tail keywords serve your purpose better. If you\u2019d prefer surer conversions over a lot of traffic to your landing page, you may want longer and more niche keywords like \u2018buy green apples online in Bandra\u2019 vs \u2018buy apples online.\u2019<\/span><\/p>\n

Step 4: Create a good landing page<\/span><\/h2>\n

To <\/span>convert visitors into customers<\/span><\/a>, you need a promising landing page. Take care of the following:<\/span><\/p>\n