1. Brand Awareness<\/h2>\n![\"benefits](\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2017\/11\/The-purchase-funnel-2.png\")
The purchase funnel to create brand awareness<\/p><\/div>\n
Source: wikimedia.org<\/span><\/p>\nThe first step in any sales funnel is brand awareness. Customers have first to be aware of your brand to hire you. Having a social media page is a small price to pay to create that awareness. A social media page is an online window which anyone on the web can peak into. <\/span><\/p>\nIt\u2019s virtually free to create. <\/span><\/p>\n2. Market Expectation <\/span><\/h2>\nWhen I hear about a new brand, and I\u2019m interested in the business services – one of the first things I do is Google the name. What do I expect? I expect to see a website and at least a Facebook or Twitter social media page.<\/span><\/p>\nThis is an expectation set by the market. In today\u2019s world, even a road-side food stall like <\/span>Shreeji\u2019s – The Fusion Kitchen <\/span><\/a>has a Facebook page. Having a social media page tells customers that your business is modern and up-to-date. <\/span><\/p>\n3. Credibility <\/span><\/h2>\nAlong with a website, a social media page adds credibility to your brand. By today\u2019s standards, if a business does not have a social media page, it might not exist. A social media page simply lends credibility to your brand for the many who have yet to hear about it. <\/span><\/p>\n4. Relationship Building <\/span><\/h2>\nYou create a social media page and it gains followers. You have an opportunity to build a relationship with your followers so that they hire your business. Here\u2019s what you can do: <\/span><\/p>\n\n- Regularly share interesting posts related to your industry. This could be news or industry insights. <\/span><\/li>\n
- Comment and interact with users. <\/span><\/li>\n<\/ul>\n
Social media interaction builds recall value with your followers – which increases the chances of a sale. <\/span><\/p>\n5. Branding \u00a0<\/span><\/h2>\nPeople don\u2019t buy products, they brands. Take a look at Apple and Tesla and you\u2019ll realize that many customers are huge fans of the brand.<\/span><\/p>\n![\"Benefits](\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2017\/11\/Apple-Brand-2.png\")
Branding by Apple<\/p><\/div>\n
Source: https:\/\/www.flickr.com\/photos\/festivefrog\/2676549498<\/span><\/i><\/p>\nSo much so, that fans of Apple are called <\/span>Apple Fan Boys<\/span><\/a>. <\/span><\/p>\nSocial media is a platform where you can create a brand personality for your followers. This is vital for your business to build a community of loyal followers. <\/span><\/p>\n
The purchase funnel to create brand awareness<\/p><\/div>\n
Source: wikimedia.org<\/span><\/p>\n The first step in any sales funnel is brand awareness. Customers have first to be aware of your brand to hire you. Having a social media page is a small price to pay to create that awareness. A social media page is an online window which anyone on the web can peak into. <\/span><\/p>\n It\u2019s virtually free to create. <\/span><\/p>\n When I hear about a new brand, and I\u2019m interested in the business services – one of the first things I do is Google the name. What do I expect? I expect to see a website and at least a Facebook or Twitter social media page.<\/span><\/p>\n This is an expectation set by the market. In today\u2019s world, even a road-side food stall like <\/span>Shreeji\u2019s – The Fusion Kitchen <\/span><\/a>has a Facebook page. Having a social media page tells customers that your business is modern and up-to-date. <\/span><\/p>\n Along with a website, a social media page adds credibility to your brand. By today\u2019s standards, if a business does not have a social media page, it might not exist. A social media page simply lends credibility to your brand for the many who have yet to hear about it. <\/span><\/p>\n You create a social media page and it gains followers. You have an opportunity to build a relationship with your followers so that they hire your business. Here\u2019s what you can do: <\/span><\/p>\n Social media interaction builds recall value with your followers – which increases the chances of a sale. <\/span><\/p>\n People don\u2019t buy products, they brands. Take a look at Apple and Tesla and you\u2019ll realize that many customers are huge fans of the brand.<\/span><\/p>\n Branding by Apple<\/p><\/div>\n Source: https:\/\/www.flickr.com\/photos\/festivefrog\/2676549498<\/span><\/i><\/p>\n So much so, that fans of Apple are called <\/span>Apple Fan Boys<\/span><\/a>. <\/span><\/p>\n Social media is a platform where you can create a brand personality for your followers. This is vital for your business to build a community of loyal followers. <\/span><\/p>\n2. Market Expectation <\/span><\/h2>\n
3. Credibility <\/span><\/h2>\n
4. Relationship Building <\/span><\/h2>\n
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5. Branding \u00a0<\/span><\/h2>\n