But first, a disclaimer. This post is not political \u2013 neither does it appreciate nor criticize the present-day government (although that does seem to be the in thing to do, these days). Instead, this post focuses on the presentation of ideas by Team NaMo from a marketing lens and gives you, the reader, actionable insights from them. Hopefully, you can use some or all of them in your next campaign.<\/span><\/p>\n Sure, we all need to keep our country clean. But call it \u201cSwachh Bharat\u201d and you get your point across better. NaMo makes sure that every campaign and every programme that he initiates has a name that resonates with the audience. Make in India. Jan Dhan Yojana. Ujjwala. Beti Bachao Beti Padhao. \u201cWait,\u201d you say. Didn\u2019t the previous government do this too? Well, yes and no. While campaigns had names before, too, there is a difference between MNREGA and Digital India. The first is some sort of tongue twister while the latter is catchy. So not only do you need a name, but you need one that will position itself in the minds of your audience.<\/span><\/p>\n You already know this, but since we have just touched upon audience positioning, we can\u2019t help but stress upon the importance of analysing your audience first. While campaigning for the post of PM, Indians were frustrated with the Congress\u2019s several scams. The public wanted to see a more progressive government. Narendra Modi hit all the right nerves with the development agenda. At the same time, with a large Hindu supporter base, NaMo and his team are continually focused on resonating with this audience. The lesson \u2013 analyse your audience to earn loyalty.<\/span><\/p>\n Let\u2019s get back to catchy phrases. If you\u2019re targeting a mass audience, catchy phrases ensure a permanent place in their minds. Some of the awesome <\/span>alliterations<\/span><\/a> (see what I did there?) used by NaMo include:<\/span><\/p>\n Simply doing work is not enough. Communication is equally, if not more, important. NaMo has ensured he has many ways of communicating with his audience. The <\/span>Narendra Modi website<\/span><\/a> and app, social media, Mann ki Baat, etc. are some of the ways he does this. But there\u2019s much, much more. Take the <\/span>Indian electrification program dashboard \u2013 Garv<\/span><\/a> \u2013 that gives you the status of the electrification project with a brilliant user interface. This is the kind of transparent communication that can be used as a great marketing tool to gain your audience\u2019s trust.<\/span><\/p>\n Communication with good UI = Marketing gold!<\/p><\/div>\n Use social media! This is a no-brainer these days. I mean, I don\u2019t even need to tell you this. Use every single channel that your audience is using to spread the word and connect with them.<\/span><\/p>\n NaMo is the first PM in our history to have his own website and app. This is classic marketing. Narendra Modi is a brand; and every brand must be complete with its own set of:<\/span><\/p>\n One amazing thing I see is that Team NaMo has created sub-brands. So, the brand identity set we defined above exists for each individual campaign that NaMo has initiated too. Therefore, Swacch Bharat has its own set; ditto for Make in India. You get the drift.<\/span><\/p>\n How do you know if your campaign is going well? One way is to take feedback, especially if you\u2019re midway through the campaign. The <\/span>Narendra Modi app<\/span><\/a> tackles this problem by allowing people to participate in polls. Did I hear you say aaasummm??!!<\/span><\/p>\nEvery campaign needs a name<\/span><\/h2>\n
Analyse your audience<\/span><\/h2>\n
Alliterations are amazing<\/span><\/h2>\n
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Communication is everything!<\/span><\/h2>\n
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<\/i>Don\u2019t forget to go digital<\/span><\/h2>\n
Create a brand identity<\/span><\/h2>\n
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Create mini-brands<\/span><\/h2>\n
Build a feedback loop<\/span><\/h2>\n
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