Exciting and fanciful ideas can be easy to come by, but executing them into a viable marketing plan can be a daunting task. Content to the rescue! Content Marketing in India is an effective promotional tool that all brands need to have in their arsenal. It helps your brand cut through the clutter and add an unearthed vitality to your ideas. A resourceful content marketing strategy fills colors in your basic thought structure and makes your idea come to life, right before your eyes.<\/p>\n
Defining a Content Marketing Strategy<\/h2>\n
Relevant and interesting content is personal, direct and enriches a reader\u2019s interest in your brand. Therefore, it\u2019s important to do it right. For this you need to know the difference between a Content Marketing Strategy, a Content Strategy and a Content Plan.<\/p>\n
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- Content Marketing Strategy:<\/strong> Deals with the \u2018WHY\u2019 of the plan. Why are you creating this content? Why would the audience like it? It is a goal oriented plan that aims to drive commercially viable results.<\/li>\n
- Content Strategy: <\/strong>Deals with all the content collaterals of your business including your website and social media portals. It determines the tone, the message and the scope of communication for your brand.<\/li>\n
- Content Plan:<\/strong> It is the next<\/em> step for both of the above strategies. It deals with the how, where and when of the execution of your content.<\/li>\n<\/ul>\n
![\"Strategy](\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2017\/05\/Defining-a-content-marketing-strategy-2.jpg\")
Content marketing strategy<\/p><\/div>\n
Planning a Content Marketing Strategy<\/h2>\n
A good content marketing strategy aims to generate at least one of these three commercial results:<\/p>\n
1. a larger or better audience
\n2. reduced costs
\n3. increased revenues<\/p>\n![\"planning](\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2017\/05\/Planning-a-content-marketing-strategy-2.jpg\")
Content marketing strategy plan<\/p><\/div>\n
Content Marketing in India can be divided into these 7 workable steps:<\/p>\n
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- Define the objective:<\/strong><\/li>\n<\/ul>\n
This is the key step that distinguishes a content marketing strategy from a content strategy. It is crucial to have clarity on your goals. The why<\/em> of the strategy needs to be answered for this. What you are hoping to achieve will help you determine your story as well as your audience.<\/p>\n
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- Create A Buyer\u2019s Persona<\/strong><\/li>\n<\/ul>\n
This step is concerned more with the who <\/em>than the why<\/em>. Who are you planning to target through your strategy? Where do they live? What do they prefer? What are their current purchase habits? Try to create an ideal customer persona before you move forward with your plan.<\/p>\n
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- Search Search Search<\/strong><\/li>\n<\/ul>\n
No substitute for the good ol\u2019 research. Look into previous campaigns that your brand has conducted. What went wrong, what went right? Analyze your competitors. Conduct researches regarding your buyer\u2019s behavior. Understand the demographic they come from. What are the current trends in the media? You can use tools like Feedly<\/a> and Buzzsumo<\/a> to further streamline your research.<\/p>\n
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- Develop the Story<\/strong><\/li>\n<\/ul>\n
Now, you can start with the brainstorming. Once you have determined the scope and personality of your potential buyers, you can think of ideas that connect you with them. You can use also different brainstorming techniques<\/a> like Time Travel or Superpower.<\/p>\n
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- Determine your type<\/strong><\/li>\n<\/ul>\n
In which format do you want to execute your strategy? Today, Content Marketing in India is executed through numerous formats<\/a> such as blog posts, E-books and podcasts. Each of these layouts have advantages and disadvantages of their own. Assess them to pick the one perfect for your brand.<\/p>\n
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- Determine your place<\/strong><\/li>\n<\/ul>\n
On which platform will you execute your strategy? On your website or on social media portals? You can also develop new platforms to implement your plans. Consider using an Editorial Calendar<\/a> to simplify the process.<\/p>\n
Let\u2019s take a cue from Whole Foods. This all-natural retail chain is known to constantly come up with ing\u00e9nue content marketing strategies. An important sleuth in its marketing tactics is its quirky and informative tumblr account. It\u2019s filled with useful facts and clever recipes.<\/p>\n
- Determine your place<\/strong><\/li>\n<\/ul>\n
- Determine your type<\/strong><\/li>\n<\/ul>\n
- Develop the Story<\/strong><\/li>\n<\/ul>\n
- Search Search Search<\/strong><\/li>\n<\/ul>\n
- Create A Buyer\u2019s Persona<\/strong><\/li>\n<\/ul>\n
- Content Strategy: <\/strong>Deals with all the content collaterals of your business including your website and social media portals. It determines the tone, the message and the scope of communication for your brand.<\/li>\n