{"id":1139,"date":"2017-05-23T07:44:42","date_gmt":"2017-05-23T07:44:42","guid":{"rendered":"https:\/\/spacebar.in\/contentious-old\/?p=1139"},"modified":"2022-11-24T11:45:19","modified_gmt":"2022-11-24T11:45:19","slug":"content-marketing-in-india-for-small-and-medium-scale-businesses","status":"publish","type":"post","link":"https:\/\/spacebar.in\/contentious\/content-marketing-in-india-for-small-and-medium-scale-businesses\/","title":{"rendered":"Content Marketing in India for Small and Medium Scale Businesses"},"content":{"rendered":"

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Businesses – \u00a0whether small or large, cannot survive without having an online presence. In this digitized world, an online presence means your business has a digital store and you can reach out to customers. But, a mere presence on the internet with a website or social media pages won\u2019t suffice. While having a website or social media pages seem beneficial, what makes it lucrative is the content. <\/span>Content marketing in India<\/span><\/a> is not a new concept. It is a strategy that uses content in the right way to attract and retain your audience. With businesses clamoring for attention and customers resorting to the internet for their needs, as a small business, you need a strong content strategy to boost awareness and establish yourself in the market. While anyone can do it, not everyone knows how to make the best use of content marketing in India. Here is a content marketing strategy to help you make the most of your small business\u2019 digital presence.<\/span><\/p>\n

\"Benefit

Content marketing strategy benefits<\/p><\/div>\n

Image Source: <\/span><\/i>Walter Lim<\/span><\/i><\/a>, Flickr<\/span><\/i><\/p>\n

Extensive Research<\/b><\/h2>\n

Research is the first step to any business strategy including content marketing. It includes analyzing your competitors, understanding the market and current trends, and studying the needs of your audience. Many businesses go ahead without sufficient research and end up abandoning content marketing because it fails. A content strategy that is entirely focused on selling your product will fail. Content that addresses customer needs works well. A thorough research of your customer base allows you to create and publish content that targets your audience\u2019s pain points and offers them with valuable information. <\/span><\/p>\n

Understanding the Content Funnel<\/b><\/h2>\n

The traditional sales funnel has been transformed to a content marketing funnel today. As an entrepreneur, before jumping on to craft content, it is vital to understand the relation of content to sales. A content funnel consists of three stages \u2013 Brand awareness, Evaluation, and Conversion. Understanding the funnel helps you develop content relevant to the goals in each stage.<\/span><\/p>\n

\"Content

Content marketing funnel<\/p><\/div>\n