{"id":1134,"date":"2017-05-19T07:33:04","date_gmt":"2017-05-19T07:33:04","guid":{"rendered":"https:\/\/spacebar.in\/contentious-old\/?p=1134"},"modified":"2022-11-24T11:45:46","modified_gmt":"2022-11-24T11:45:46","slug":"3-steps-to-start-content-marketing-in-india-for-hotels","status":"publish","type":"post","link":"https:\/\/spacebar.in\/contentious\/3-steps-to-start-content-marketing-in-india-for-hotels\/","title":{"rendered":"3 steps to start Content Marketing in India for Hotels"},"content":{"rendered":"<h2><\/h2>\n<p><span style=\"font-weight: 400;\">There are two reasons you are reading this article. <\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> You operate a hotel <\/span><\/li>\n<li><span style=\"font-weight: 400;\"> You want to use content marketing to increase the brand awareness and in turn, increase sales <\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">And that\u2019s why you are looking to content marketing to help. Content marketing, if done right, not only increases brand awareness and sales, but it also builds a relationship with customers. All of this makes content marketing in India for hotels crucial. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what steps should you take to ensure you have effective content marketing for your hotel? <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">1. Website Content should be Extensive <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As a hotel, there must be a ton of things you offer. Many hotel websites skim over their offerings. An example is the one below: <\/span><\/p>\n<div id=\"attachment_1135\" style=\"width: 408px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-1135\" class=\"size-full wp-image-1135\" src=\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2017\/05\/Content-creation-for-hotels-2.jpg\" alt=\"Content marketing for hotels\" width=\"398\" height=\"990\" srcset=\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2017\/05\/Content-creation-for-hotels-2.jpg 398w, https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2017\/05\/Content-creation-for-hotels-2-121x300.jpg 121w\" sizes=\"(max-width: 398px) 100vw, 398px\" \/><p id=\"caption-attachment-1135\" class=\"wp-caption-text\">Hotel content creation<\/p><\/div>\n<p><span style=\"font-weight: 400;\">This website tells absolutely nothing about what a person can expect at the hotel. On the other hand, take a look at Taj Hotels\u2019 website:<\/span><\/p>\n<div id=\"attachment_1136\" style=\"width: 603px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-1136\" class=\"size-full wp-image-1136\" src=\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2017\/05\/Content-creation-for-hotels-India-2.jpg\" alt=\"Content marketing in India for hotels\" width=\"593\" height=\"898\" srcset=\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2017\/05\/Content-creation-for-hotels-India-2.jpg 593w, https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2017\/05\/Content-creation-for-hotels-India-2-198x300.jpg 198w\" sizes=\"(max-width: 593px) 100vw, 593px\" \/><p id=\"caption-attachment-1136\" class=\"wp-caption-text\">Content marketing for Indian hotels<\/p><\/div>\n<p><span style=\"font-weight: 400;\">In a single glance, anyone is able to quickly grasp the numerous offering at Taj. <\/span><\/p>\n<p><b>Right about now, you may be thinking, \u201cWell, I am not as big as Taj and I don\u2019t have anything to talk about.\u201d <\/b><span style=\"font-weight: 400;\">Except that is not true. Here are some ideas: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Images of the surrounding areas, the hotel, the rooms and other areas your hotel has <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Information on places to visit and things visitors can do nearby <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Any events being organised at the hotel <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Short description about the hotel <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The content on your hotel website should introduce your hotel extensively. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">2. Your Social Media Content should build Relationships <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While customers will only visit your website when they want something, they are frequently on social media platforms. This makes it an excellent place to leverage your content to build a relationship with them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">How do you do that? <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Regular content: <\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Regular content is a must if you want to keep appearing on your followers feed. \u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Images: <\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">It just takes 13 milliseconds for a person to understand an image. Furthermore, your audience is much more visual. Here\u2019s an example of how SaffronStays posts images on social media. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">This is a sure way to capture your audience\u2019s attention. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Comments: <\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">As you put up posts and images about your hotel, people will comment on the posts. Be sure you reply to those comments quickly and strike up a conversation. <\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">3. Create Quality Content <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Why do brands, and not just hotel brands, fail at content marketing? The answer &#8211; Because the quality is bad. You need to set certain parameters to ensure the content is good quality. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Interests the Audience: <\/b><span style=\"font-weight: 400;\">\u00a0<\/span><b><br \/>\n<\/b><span style=\"font-weight: 400;\">The question you have to ask is &#8211; <\/span><i><span style=\"font-weight: 400;\">Is my content entertaining or providing information to my audience? <\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><span style=\"font-weight: 400;\">Any content that you are sharing, whether through social media, the website or blogs, need to interest the audience. Depending on whether your audience is dominated by tourists, business persons or families, their interests will vary and your content marketing needs to tap into that. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Grammar, Sentence Structure and Flow <\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Grammar, sentence structure and flow is essentially the syntax and semantics of your communication. Ensure that your language flows well, is readable and has no grammar issues. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Content marketing is a vast field by itself and these three steps will just help your hotel brand get started. To further push the boundaries of content marketing in India, you can blog, create videos, have infographics and much more. Also, beware of the <\/span><a href=\"https:\/\/spacebar.in\/contentious-old\/blogs\/Mistakes-to-avoid-in-content-marketing\"><span style=\"font-weight: 400;\">common content marketing mistakes <\/span><\/a><span style=\"font-weight: 400;\">like giving up too quickly and ignoring your audience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stop reading this article and dive in and begin your own content marketing! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are two reasons you are reading this article.<\/p>\n<p>You operate a hotel<br \/>\nYou want to use content marketing to increase the brand awareness and in turn, increase sales<br \/>\nAnd that\u2019s why you are looking to content marketing to help. Content marketing, if done right, not only increases brand awareness and sales, but it also builds a relationship with customers. All of this makes content marketing in India for hotels crucial.<\/p>\n","protected":false},"author":38,"featured_media":1137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[106,160],"tags":[177,159,204,188],"class_list":["post-1134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-2","category-content-marketing","tag-b2b-content-marketing","tag-content-marketing","tag-content-marketing-for-hotels","tag-content-marketing-in-india","category-106","category-160","description-off"],"acf":[],"_links":{"self":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts\/1134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/comments?post=1134"}],"version-history":[{"count":1,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts\/1134\/revisions"}],"predecessor-version":[{"id":8567,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts\/1134\/revisions\/8567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/media\/1137"}],"wp:attachment":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/media?parent=1134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/categories?post=1134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/tags?post=1134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}