Content marketing is a great way of generating quality organic traffic at higher volumes, and plays a key role in lead generation and nurturing those leads; if done right. However, it\u2019s only natural to run short of ideas as being creative ain\u2019t that easy you see! But don\u2019t you worry; I\u2019ve got your back on this. So let\u2019s take a look at some of the best and most appealing content marketing ideas.<\/span><\/p>\n Social media channels for content marketing<\/p><\/div>\n Image source: commons.wikimedia.org<\/span><\/i><\/p>\n Conferences:<\/b> Conferences or events are a great way of marketing content. They deliver content, which is a good blend of audio, video, text, and social media. The advantage here is that such content, delivered at conferences, is self-distributive. Speakers and attendees often talk about their presence at such events and also share recorded content on platforms, such as YouTube, Facebook, Twitter, blogs, and industry news outlets. <\/span><\/p>\n Non-serial videos:<\/b> The line between stories and commercials is blending more and more. Nike\u2019s \u2018da-da-ding ad film, a part of the \u2018Nike Just Do It\u2019 campaign, is as much a story as it is a commercial advertisement. What\u2019s noteworthy here is the fact that this ad film is a part of a larger campaign by Nike, leading to more content in time and thereby, more conversion opportunities. <\/span><\/p>\n Guides and Magazines<\/b>: What makes print content marketing mediums, such as books, magazines, and guides, more lucrative than the latest channels of marketing is the higher barrier to entry. While you get to enjoy a certain section of the captive audience with this medium, the competition is relatively low. While the outreach of guides and magazines may be low, the audience that buys them is most likely to convert into a customer. <\/span><\/p>\n Infographics:<\/b> This is one of the most succinct, precise, yet coolest ways of sharing data or knowledge on a given topic, by way of graphic visual representations. <\/span>Infographics help you summarize your message<\/span><\/a> and are an effective option if you wish to diversify away from the text-only content.<\/span><\/p>\n Content marketing in India:<\/b> Indian audiences are unique; thanks to the diversity of culture, demographics, geographies, and socio-economic status. A one-size-fits-all formula is bound to fail with the Indian masses. Moreover, the underlying idea of storytelling in India has been one that imparts values and teachings (remember Panchatantra?) Therefore, content circulated amongst Indian <\/span>prospects and customers<\/span><\/a> needs to strike a chord that touches their roots and fundamental values, is contextual and relevant, and takes into account the limitations that they face. Content marketing in India needs to be two things \u2013 simple and powerful. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":" The future of marketing is going to be all about content. Content is transforming the way businesses interact with customers, and customer loyalty and trust demand it. The rise of social media has only aided this progress, with customers including your business in their \u2018social\u2019 circle.<\/p>\n","protected":false},"author":4,"featured_media":1076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[106,160,98,114],"tags":[143,179,159,199,188,139],"class_list":["post-1074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-2","category-content-marketing","category-content-writing-2","category-creativity","tag-best-way-to-be-creative","tag-content-creation","tag-content-marketing","tag-content-marketing-ideas","tag-content-marketing-in-india","tag-content-solutions","category-106","category-160","category-98","category-114","description-off"],"acf":[],"_links":{"self":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts\/1074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/comments?post=1074"}],"version-history":[{"count":1,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts\/1074\/revisions"}],"predecessor-version":[{"id":8582,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/posts\/1074\/revisions\/8582"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/media\/1076"}],"wp:attachment":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/media?parent=1074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/categories?post=1074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/tags?post=1074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Social](\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2017\/04\/Content-marketing-platforms-2.jpg\")