{"id":7446,"date":"2022-11-16T12:20:45","date_gmt":"2022-11-16T12:20:45","guid":{"rendered":"https:\/\/spacebar.in\/contentious\/?post_type=dt_portfolio&#038;p=7446"},"modified":"2023-02-08T05:00:07","modified_gmt":"2023-02-08T05:00:07","slug":"nerolac-content","status":"publish","type":"dt_portfolio","link":"https:\/\/spacebar.in\/contentious\/project\/nerolac-content\/","title":{"rendered":"Nerolac &#8211; Content"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.gallery-carousel-shortcode.gallery-carousel-shortcode-id-c10bfa56c70a9cafa26d98d9a06cacfd .owl-nav a {\n  width: 36px;\n  height: 36px;\n  border-radius: 500px;\n}\n.dt-arrow-border-on.gallery-carousel-shortcode.gallery-carousel-shortcode-id-c10bfa56c70a9cafa26d98d9a06cacfd .owl-nav a:not(:hover):before {\n  border-width: 0px;\n}\n.dt-arrow-hover-border-on.gallery-carousel-shortcode.gallery-carousel-shortcode-id-c10bfa56c70a9cafa26d98d9a06cacfd .owl-nav a:hover:after {\n  border-width: 0px;\n}\n.gallery-carousel-shortcode.gallery-carousel-shortcode-id-c10bfa56c70a9cafa26d98d9a06cacfd .owl-nav a.owl-prev {\n  top: 50%;\n  transform: translateY(calc(-50% + 0px));\n  left: -43px;\n}\n@media all and (-ms-high-contrast: none) {\n  .gallery-carousel-shortcode.gallery-carousel-shortcode-id-c10bfa56c70a9cafa26d98d9a06cacfd .owl-nav a.owl-prev {\n    transform: translateY(-50%);\n    margin-top: 0px;\n  }\n}\n.gallery-carousel-shortcode.gallery-carousel-shortcode-id-c10bfa56c70a9cafa26d98d9a06cacfd .owl-nav a.owl-prev i {\n  padding: 0px 0px 0px 0px;\n}\n.gallery-carousel-shortcode.gallery-carousel-shortcode-id-c10bfa56c70a9cafa26d98d9a06cacfd .owl-nav a.owl-next {\n  top: 50%;\n  transform: translateY(calc(-50% + 0px));\n  right: -43px;\n}\n@media all and (-ms-high-contrast: none) {\n  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}\n}\n.gallery-carousel-shortcode.gallery-carousel-shortcode-id-c10bfa56c70a9cafa26d98d9a06cacfd figure,\n.gallery-carousel-shortcode.gallery-carousel-shortcode-id-c10bfa56c70a9cafa26d98d9a06cacfd .rollover,\n.gallery-carousel-shortcode.gallery-carousel-shortcode-id-c10bfa56c70a9cafa26d98d9a06cacfd img,\n.gallery-carousel-shortcode.gallery-carousel-shortcode-id-c10bfa56c70a9cafa26d98d9a06cacfd .gallery-rollover {\n  border-radius: 0px;\n}\n.gallery-carousel-shortcode.gallery-carousel-shortcode-id-c10bfa56c70a9cafa26d98d9a06cacfd.enable-bg-rollover .gallery-rollover {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.gallery-carousel-shortcode.gallery-carousel-shortcode-id-c10bfa56c70a9cafa26d98d9a06cacfd.enable-img-shadow .owl-stage-outer {\n  padding: 34px 0;\n}\n.gallery-carousel-shortcode.gallery-carousel-shortcode-id-c10bfa56c70a9cafa26d98d9a06cacfd.enable-bg-rollover.hover-scale figure .rollover:after {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.gallery-carousel-shortcode.gallery-carousel-shortcode-id-c10bfa56c70a9cafa26d98d9a06cacfd.gallery-shortcode .gallery-zoom-ico {\n  width: 44px;\n  height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  margin: -22px 0 0 -22px;\n  border-width: 0px;\n}\n.dt-icon-bg-on.gallery-carousel-shortcode.gallery-carousel-shortcode-id-c10bfa56c70a9cafa26d98d9a06cacfd.gallery-shortcode .gallery-zoom-ico {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n.gallery-carousel-shortcode.gallery-carousel-shortcode-id-c10bfa56c70a9cafa26d98d9a06cacfd.gallery-shortcode .gallery-zoom-ico:before,\n.gallery-carousel-shortcode.gallery-carousel-shortcode-id-c10bfa56c70a9cafa26d98d9a06cacfd.gallery-shortcode .gallery-zoom-ico span {\n  font-size: 32px;\n  line-height: 44px;\n  color: #ffffff;\n  background: none;\n}\n<\/style><div class=\"owl-carousel gallery-carousel-shortcode gallery-shortcode  dt-gallery-container dt-owl-carousel-call gallery-carousel-shortcode-id-c10bfa56c70a9cafa26d98d9a06cacfd meta-info-off dt-arrow-border-on dt-arrow-hover-border-on bullets-small-dot-stroke reposition-arrows dt-icon-bg-off arrows-bg-on disable-arrows-hover-bg arrows-hover-bg-on  vc_custom_1668780516790 hover-fade \" data-scroll-mode=\"1\" data-col-num=\"1\" data-wide-col-num=\"1\" data-laptop-col=\"1\" data-h-tablet-columns-num=\"1\" data-v-tablet-columns-num=\"1\" data-phone-columns-num=\"1\" data-col-gap=\"30\" data-stage-padding=\"0\" data-speed=\"600\" data-autoplay=\"true\" data-autoplay_speed=\"2000\" data-arrows=\"false\" data-bullet=\"true\" data-next-icon=\"icon-ar-017-r\" data-prev-icon=\"icon-ar-017-l\" data-img-shadow-size=\"12px\" data-img-shadow-spread=\"3px\"><div data-post-id=\"7455\" data-date=\"2022-11-16T12:59:03+00:00\" data-name=\"Feature work Nerolac-01_jpg\"><figure class=\"post\"><a href=\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2022\/11\/Feature-work-Nerolac-01_jpg.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1000\" data-large_image_height=\"562\" data-dt-img-description=\"\" title=\"Feature work Nerolac-01_jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"preload-me owl-lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%201000%20562&#39;%2F%3E\" data-src=\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2022\/11\/Feature-work-Nerolac-01_jpg.jpg\" data-srcset=\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2022\/11\/Feature-work-Nerolac-01_jpg.jpg 1000w\" alt=\"\" width=\"1000\" height=\"562\"  \/><span class=\"gallery-rollover\"><\/span><\/a><\/figure><\/div><div data-post-id=\"7456\" data-date=\"2022-11-16T12:59:04+00:00\" data-name=\"Feature work Nerolac-02_jpg\"><figure class=\"post\"><a href=\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2022\/11\/Feature-work-Nerolac-02_jpg.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1000\" data-large_image_height=\"562\" data-dt-img-description=\"\" title=\"Feature work Nerolac-02_jpg\"><img decoding=\"async\" class=\"preload-me owl-lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%201000%20562&#39;%2F%3E\" data-src=\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2022\/11\/Feature-work-Nerolac-02_jpg.jpg\" data-srcset=\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2022\/11\/Feature-work-Nerolac-02_jpg.jpg 1000w\" alt=\"\" width=\"1000\" height=\"562\"  \/><span class=\"gallery-rollover\"><\/span><\/a><\/figure><\/div><div data-post-id=\"7457\" data-date=\"2022-11-16T12:59:05+00:00\" data-name=\"Feature work Nerolac-03_jpg\"><figure class=\"post\"><a href=\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2022\/11\/Feature-work-Nerolac-03_jpg.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1000\" data-large_image_height=\"562\" data-dt-img-description=\"\" title=\"Feature work Nerolac-03_jpg\"><img decoding=\"async\" class=\"preload-me owl-lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%201000%20562&#39;%2F%3E\" data-src=\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2022\/11\/Feature-work-Nerolac-03_jpg.jpg\" data-srcset=\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2022\/11\/Feature-work-Nerolac-03_jpg.jpg 1000w\" alt=\"\" width=\"1000\" height=\"562\"  \/><span class=\"gallery-rollover\"><\/span><\/a><\/figure><\/div><\/div><div id=\"ultimate-heading-34736a24768249030\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-34736a24768249030 uvc-7689  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-34736a24768249030 h3'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h3 style=\"--font-weight:theme;margin-top:50px;\">Nerolac<\/h3><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-34736a24768249030 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><span style=\"font-weight: 400;\">Nerolac Paints is the largest paint manufacturer in India. The brand has an aggressive outreach to stay connected with their mass audience.\u00a0<\/span><\/div><\/div><div id=\"ultimate-heading-84086a24768249088\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-84086a24768249088 uvc-9338  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-84086a24768249088 h4'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h4 style=\"--font-weight:theme;margin-top:20px;\">Why did Nerolac need help with content marketing?<\/h4><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-84086a24768249088 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><span style=\"font-weight: 400;\">Nerolac was conducting an extensive digital outreach, especially during the COVID phases. A requirement for a successful digital campaign was good and interesting content being posted on the website. Their search for content creation companies led them to Spacebar.<\/span><\/div><\/div><div id=\"ultimate-heading-65826a247682490cd\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-65826a247682490cd uvc-3975  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-65826a247682490cd h4'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h4 style=\"--font-weight:theme;margin-top:20px;\">Where Spacebar\u2019s content marketing services helped<\/h4><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-65826a247682490cd .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;margin-bottom:30px;\"><span style=\"font-weight: 400;\">Working in tandem with Nerolac\u2019s SEO agency and their internal marketing team, we crafted a month-on-month content marketing strategy based on keywords search volumes, trends and what people wanted to read. The end objective was to create engaging content that drove website traffic.\u00a0<\/span><\/div><\/div><div id=\"ultimate-heading-85886a24768249106\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-85886a24768249106 uvc-9501  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-85886a24768249106 h4'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h4 style=\"--font-weight:theme;margin-top:20px;\">Creating a fun content strategy<\/h4><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-85886a24768249106 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;margin-bottom:30px;\"><span style=\"font-weight: 400;\">As a content marketing agency, our job was to create a content strategy that would lead the right audience to the website. We did a complete rethink of Nerolac\u2019s blogging tone. We shifted it away from a straightforward information-giving tone to a fun, lighthearted, and engaging tone that connects with Millennial and Gen Z. Our content marketing services ensured that the audience came onto Nerolac\u2019s website not just for helpful content but also fun and relatable content. <\/span><\/div><\/div>[\/vc_column][vc_column][vc_column_text]<\/p>\n<h3><strong>Content Creation Works:\u00a0<\/strong><\/h3>\n<p><a style=\"color:#f27523\" href=\"https:\/\/www.nerolac.com\/blog\/wall-paint-design-ideas-that-will-give-an-ethnic-look-to-your-home\" target=\"_blank\" rel=\"noopener\">Wall paint design ideas that will give an ethnic look to your home<\/a><\/p>\n<p><a style=\"color:#f27523\" href=\"https:\/\/www.nerolac.com\/blog\/make-your-office-happier-with-the-right-paint-colours\" target=\"_blank\" rel=\"noopener\">Make your office happier with the right paint colours<\/a><\/p>\n<p><a style=\"color:#f27523\" href=\"https:\/\/www.nerolac.com\/blog\/two-colour-combination-ideas-for-awesome-living-room-decor\" target=\"_blank\" rel=\"noopener\">two colour combination ideas for awesome living room decor<\/a><\/p>\n<p><a style=\"color:#f27523\" href=\"https:\/\/www.nerolac.com\/blog\/4-ideas-to-set-up-your-home-during-monsoon\" target=\"_blank\" rel=\"noopener\">4 ideas to set up your home during monsoon<\/a><\/p>\n<p><a style=\"color:#f27523\" href=\"https:\/\/www.nerolac.com\/blog\/keep-your-house-exterior-walls-dirt-free\" target=\"_blank\" rel=\"noopener\">keep your house exterior walls dirt free<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][vc_column][vc_column_text] Content Creation Works:\u00a0 Wall paint design ideas that will give an ethnic look to your home Make your office happier with the right paint colours two colour combination ideas for awesome living room decor 4 ideas to set up your home during monsoon keep your house exterior walls dirt free[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":1,"featured_media":7481,"comment_status":"open","ping_status":"closed","template":"","dt_portfolio_category":[354,43],"dt_portfolio_tags":[],"class_list":["post-7446","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-content","dt_portfolio_category-projects","dt_portfolio_category-354","dt_portfolio_category-43","description-off"],"acf":[],"_links":{"self":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/dt_portfolio\/7446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/dt_portfolio"}],"about":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/types\/dt_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/comments?post=7446"}],"version-history":[{"count":25,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/dt_portfolio\/7446\/revisions"}],"predecessor-version":[{"id":8860,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/dt_portfolio\/7446\/revisions\/8860"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/media\/7481"}],"wp:attachment":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/media?parent=7446"}],"wp:term":[{"taxonomy":"dt_portfolio_category","embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/dt_portfolio_category?post=7446"},{"taxonomy":"dt_portfolio_tags","embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/dt_portfolio_tags?post=7446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}