{"id":7443,"date":"2022-11-16T12:18:40","date_gmt":"2022-11-16T12:18:40","guid":{"rendered":"https:\/\/spacebar.in\/contentious\/?post_type=dt_portfolio&#038;p=7443"},"modified":"2023-04-14T13:09:00","modified_gmt":"2023-04-14T13:09:00","slug":"blues-n-coppers-digital","status":"publish","type":"dt_portfolio","link":"https:\/\/spacebar.in\/contentious\/project\/blues-n-coppers-digital\/","title":{"rendered":"Blues N Coppers &#8211; Digital"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.gallery-carousel-shortcode.gallery-carousel-shortcode-id-909434d9377074797adc68578e9e3c53 .owl-nav a {\n  width: 36px;\n  height: 36px;\n  border-radius: 500px;\n}\n.dt-arrow-border-on.gallery-carousel-shortcode.gallery-carousel-shortcode-id-909434d9377074797adc68578e9e3c53 .owl-nav a:not(:hover):before {\n  border-width: 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gallery-carousel-shortcode-id-909434d9377074797adc68578e9e3c53 meta-info-off dt-arrow-border-on dt-arrow-hover-border-on bullets-small-dot-stroke reposition-arrows dt-icon-bg-off arrows-bg-on disable-arrows-hover-bg arrows-hover-bg-on  vc_custom_1681477735360 hover-fade \" data-scroll-mode=\"1\" data-col-num=\"1\" data-wide-col-num=\"1\" data-laptop-col=\"1\" data-h-tablet-columns-num=\"1\" data-v-tablet-columns-num=\"1\" data-phone-columns-num=\"1\" data-col-gap=\"10\" data-stage-padding=\"0\" data-speed=\"600\" data-autoplay=\"true\" data-autoplay_speed=\"2000\" data-arrows=\"false\" data-bullet=\"true\" data-next-icon=\"icon-ar-017-r\" data-prev-icon=\"icon-ar-017-l\" data-img-shadow-size=\"12px\" data-img-shadow-spread=\"3px\"><div data-post-id=\"7466\" data-date=\"2022-11-16T12:59:17+00:00\" data-name=\"Featured work BNC SM-03_jpg\"><figure class=\"post\"><a href=\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2022\/11\/Featured-work-BNC-SM-03_jpg.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1000\" data-large_image_height=\"562\" data-dt-img-description=\"\" title=\"Featured work BNC SM-03_jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"preload-me owl-lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%201000%20562&#39;%2F%3E\" data-src=\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2022\/11\/Featured-work-BNC-SM-03_jpg.jpg\" data-srcset=\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2022\/11\/Featured-work-BNC-SM-03_jpg.jpg 1000w\" alt=\"\" width=\"1000\" height=\"562\"  \/><span class=\"gallery-rollover\"><\/span><\/a><\/figure><\/div><div data-post-id=\"7465\" data-date=\"2022-11-16T12:59:15+00:00\" data-name=\"Featured work BNC SM-02_jpg\"><figure class=\"post\"><a href=\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2022\/11\/Featured-work-BNC-SM-02_jpg.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1000\" data-large_image_height=\"562\" data-dt-img-description=\"\" title=\"Featured work BNC SM-02_jpg\"><img decoding=\"async\" class=\"preload-me owl-lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%201000%20562&#39;%2F%3E\" data-src=\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2022\/11\/Featured-work-BNC-SM-02_jpg.jpg\" data-srcset=\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2022\/11\/Featured-work-BNC-SM-02_jpg.jpg 1000w\" alt=\"\" width=\"1000\" height=\"562\"  \/><span class=\"gallery-rollover\"><\/span><\/a><\/figure><\/div><div data-post-id=\"8961\" data-date=\"2023-04-14T13:08:32+00:00\" data-name=\"Blues N Coppers - Digital\"><figure class=\"post\"><a href=\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2022\/11\/Blues-N-Coppers-Digital.png\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"4000\" data-large_image_height=\"2251\" data-dt-img-description=\"\" title=\"Blues N Coppers &#8211; Digital\"><img decoding=\"async\" class=\"preload-me owl-lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%204000%202251&#39;%2F%3E\" data-src=\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2022\/11\/Blues-N-Coppers-Digital.png\" data-srcset=\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2022\/11\/Blues-N-Coppers-Digital.png 4000w\" alt=\"\" width=\"4000\" height=\"2251\"  \/><span class=\"gallery-rollover\"><\/span><\/a><\/figure><\/div><\/div><div id=\"ultimate-heading-37236a2d2a746bbd3\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-37236a2d2a746bbd3 uvc-4589  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-37236a2d2a746bbd3 h3'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h3 style=\"--font-weight:theme;margin-top:50px;\">Who are they?<\/h3><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-37236a2d2a746bbd3 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><span style=\"font-weight: 400;\">Blues N Coppers is a virtual experience company, specifically focused on setting up virtual events, booths and tradeshows. Spacebar was key in helping BnC pivot from a traditional events company to a digital event. This page is a snapshot of how we helped make that happen.\u00a0<\/span><\/div><\/div><div id=\"ultimate-heading-18136a2d2a746bc44\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-18136a2d2a746bc44 uvc-7485 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-18136a2d2a746bc44 h3'  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"\"}' ><h3 style=\"--font-weight:theme;margin-top:20px;\">Take over their Digital Communication<\/h3><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-18136a2d2a746bc44 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><span style=\"font-weight: 400;\">Spacebar has taken ownership of Blues n Coppers digital outreach. This is across three main channels &#8211; LinkedIn, Instagram and email marketing. Our objective to deal with their digital outreach was three fold:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create brand awareness\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Post engaging content\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Educate the audience on everything virtual\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A wide variety of posts were put up such as image carousels, videos, testimonials, people-driven posts, award announcements, and more.\u00a0\u00a0<\/span><\/div><\/div><div id=\"ultimate-heading-57716a2d2a746bc87\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-57716a2d2a746bc87 uvc-7863 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-57716a2d2a746bc87 h3'  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"\"}' ><h3 style=\"--font-weight:theme;margin-top:20px;\">Crafting the Communication<\/h3><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-57716a2d2a746bc87 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><span style=\"font-weight: 400;\">The communication strategy is under constant evolution. It began with sharing information on the potential of virtual experience, to service promotion. From there, the communication leveled-up to the end benefits that clients can get with Blues N Coppers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In six months, Blues N Coppers has grown drastically on LinkedIn:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">60% follower growth\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">50% post engagement increase\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">17% more page clicks\u00a0<\/span><\/li>\n<\/ul>\n<p><\/div><\/div><div id=\"ultimate-heading-25586a2d2a746bcc0\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-25586a2d2a746bcc0 uvc-7216 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-25586a2d2a746bcc0 h3'  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"\"}' ><h3 style=\"--font-weight:theme;margin-top:20px;\">Pitch Support<\/h3><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-25586a2d2a746bcc0 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><span style=\"font-weight: 400;\">We also supported Blues N Coppers in pitching to their clients. This was done on two levels. One was ideating with them on the various communication themes and features a virtual experience could have. The second has support their virtual experience with marketing support. <\/span><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1668691574637{padding-top: 20px !important;}&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1668691574637{padding-top: 20px !important;}&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":1,"featured_media":7483,"comment_status":"open","ping_status":"closed","template":"","dt_portfolio_category":[353,43],"dt_portfolio_tags":[],"class_list":["post-7443","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-digital","dt_portfolio_category-projects","dt_portfolio_category-353","dt_portfolio_category-43","description-off"],"acf":[],"_links":{"self":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/dt_portfolio\/7443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/dt_portfolio"}],"about":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/types\/dt_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/comments?post=7443"}],"version-history":[{"count":13,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/dt_portfolio\/7443\/revisions"}],"predecessor-version":[{"id":8962,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/dt_portfolio\/7443\/revisions\/8962"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/media\/7483"}],"wp:attachment":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/media?parent=7443"}],"wp:term":[{"taxonomy":"dt_portfolio_category","embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/dt_portfolio_category?post=7443"},{"taxonomy":"dt_portfolio_tags","embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/dt_portfolio_tags?post=7443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}