{"id":7439,"date":"2022-11-16T12:12:46","date_gmt":"2022-11-16T12:12:46","guid":{"rendered":"https:\/\/spacebar.in\/contentious\/?post_type=dt_portfolio&#038;p=7439"},"modified":"2022-11-25T10:51:36","modified_gmt":"2022-11-25T10:51:36","slug":"aym-syntex-digital","status":"publish","type":"dt_portfolio","link":"https:\/\/spacebar.in\/contentious\/project\/aym-syntex-digital\/","title":{"rendered":"AYM Syntex &#8211; Digital\u00a0"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.gallery-carousel-shortcode.gallery-carousel-shortcode-id-2f90fba4fd7898b3d2f27610dd15e95f .owl-nav a {\n  width: 36px;\n  height: 36px;\n  border-radius: 500px;\n}\n.dt-arrow-border-on.gallery-carousel-shortcode.gallery-carousel-shortcode-id-2f90fba4fd7898b3d2f27610dd15e95f .owl-nav a:not(:hover):before {\n  border-width: 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background: linear-gradient();\n}\n.gallery-carousel-shortcode.gallery-carousel-shortcode-id-2f90fba4fd7898b3d2f27610dd15e95f.gallery-shortcode .gallery-zoom-ico {\n  width: 44px;\n  height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  margin: -22px 0 0 -22px;\n  border-width: 0px;\n}\n.dt-icon-bg-on.gallery-carousel-shortcode.gallery-carousel-shortcode-id-2f90fba4fd7898b3d2f27610dd15e95f.gallery-shortcode .gallery-zoom-ico {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n.gallery-carousel-shortcode.gallery-carousel-shortcode-id-2f90fba4fd7898b3d2f27610dd15e95f.gallery-shortcode .gallery-zoom-ico:before,\n.gallery-carousel-shortcode.gallery-carousel-shortcode-id-2f90fba4fd7898b3d2f27610dd15e95f.gallery-shortcode .gallery-zoom-ico span {\n  font-size: 32px;\n  line-height: 44px;\n  color: #ffffff;\n  background: none;\n}\n<\/style><div class=\"owl-carousel gallery-carousel-shortcode gallery-shortcode  dt-gallery-container dt-owl-carousel-call gallery-carousel-shortcode-id-2f90fba4fd7898b3d2f27610dd15e95f meta-info-off dt-arrow-border-on dt-arrow-hover-border-on bullets-small-dot-stroke reposition-arrows dt-icon-bg-off arrows-bg-on disable-arrows-hover-bg arrows-hover-bg-on  vc_custom_1668778982708 hover-fade \" data-scroll-mode=\"1\" data-col-num=\"1\" data-wide-col-num=\"1\" data-laptop-col=\"1\" data-h-tablet-columns-num=\"1\" data-v-tablet-columns-num=\"1\" data-phone-columns-num=\"1\" data-col-gap=\"10\" data-stage-padding=\"0\" data-speed=\"600\" data-autoplay=\"true\" data-autoplay_speed=\"2000\" data-arrows=\"false\" data-bullet=\"true\" data-next-icon=\"icon-ar-017-r\" data-prev-icon=\"icon-ar-017-l\" data-img-shadow-size=\"12px\" data-img-shadow-spread=\"3px\"><div data-post-id=\"7643\" data-date=\"2022-11-18T13:42:26+00:00\" data-name=\"AYM2\"><figure class=\"post\"><a href=\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2022\/11\/AYM2.png\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1600\" data-large_image_height=\"900\" data-dt-img-description=\"\" title=\"AYM2\"><img fetchpriority=\"high\" decoding=\"async\" class=\"preload-me owl-lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%201600%20900&#39;%2F%3E\" data-src=\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2022\/11\/AYM2.png\" data-srcset=\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2022\/11\/AYM2.png 1600w\" alt=\"\" width=\"1600\" height=\"900\"  \/><span class=\"gallery-rollover\"><\/span><\/a><\/figure><\/div><div data-post-id=\"7644\" data-date=\"2022-11-18T13:42:37+00:00\" data-name=\"AYM1\"><figure class=\"post\"><a href=\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2022\/11\/AYM1.png\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1600\" data-large_image_height=\"900\" data-dt-img-description=\"\" title=\"AYM1\"><img decoding=\"async\" class=\"preload-me owl-lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%201600%20900&#39;%2F%3E\" data-src=\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2022\/11\/AYM1.png\" data-srcset=\"https:\/\/spacebar.in\/contentious\/wp-content\/uploads\/2022\/11\/AYM1.png 1600w\" alt=\"\" width=\"1600\" height=\"900\"  \/><span class=\"gallery-rollover\"><\/span><\/a><\/figure><\/div><\/div><div id=\"ultimate-heading-37946a2441e58fb24\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-37946a2441e58fb24 uvc-3399  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-37946a2441e58fb24 h3'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h3 style=\"--font-weight:theme;margin-top:50px;\">Building a Social Media Strategy<\/h3><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-37946a2441e58fb24 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><span style=\"font-weight: 400;\">AYM Syntex is one of India\u2019s top yarn manufacturers. Social media was initially seen as a box to tick-off in the marketing checklist. But they soon felt the need to level-up their social media game. Spacebar was approached to increase brand impact by:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1. Strategising and executing a soft rebranding on social media <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">2. Creating a customer community with higher social media traction in terms of followers and engagement <\/span><\/div><\/div><div id=\"ultimate-heading-7176a2441e58fbac\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-7176a2441e58fbac uvc-7199  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-7176a2441e58fbac h4'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h4 style=\"--font-weight:theme;margin-top:20px;\">Levelling-up the Communication<\/h4><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-7176a2441e58fbac .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><span style=\"font-weight: 400;\">A complete shift in AYM Syntex\u2019s communication strategy was undertaken. Moving away from promoting their yarn products, the communication was moulded to talk more about the brand, what it stands for, and its community impact. Engagement activities like polls, giveaways and more were regularly undertaken.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of this brought AYM Syntex on par with other national and global manufacturing brands. <\/span><\/div><\/div><div id=\"ultimate-heading-35486a2441e58fc00\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-35486a2441e58fc00 uvc-8940  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-35486a2441e58fc00 h4'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h4 style=\"--font-weight:theme;margin-top:20px;\">Delivering the Results<\/h4><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-35486a2441e58fc00 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;margin-bottom:30px;\"><span style=\"font-weight: 400;\">Delivering real results had to be more than just levelling up their communication. This meant providing tangible growth, and that\u2019s what we achieved! In just 4 months of taking over their social media pages, the results spoke for themselves.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">29% follower growth on Instagram\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">7.5% follower growth on LinkedIn\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">20% post impressions increase on Facebook\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">52% engagement climb on Instagram\u00a0<\/span><\/li>\n<\/ul>\n<p><\/div><\/div><div id=\"ultimate-heading-37176a2441e58fc4c\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-37176a2441e58fc4c uvc-5691  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-37176a2441e58fc4c h4'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h4 style=\"--font-weight:theme;margin-top:20px;\">Crafting a Journey<\/h4><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-37176a2441e58fc4c .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;margin-bottom:30px;\"><span style=\"font-weight: 400;\">We\u2019re building an evolving journey for AYM Syntex. It\u2019s more end-customer focused, brighter, playful and big-brand oriented. A whole strategy is being put in place for AYM Syntex to dominate the yarn conversation in the digital space. <\/span><\/div><\/div>[\/vc_column][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":1,"featured_media":7537,"comment_status":"open","ping_status":"closed","template":"","dt_portfolio_category":[353,43],"dt_portfolio_tags":[],"class_list":["post-7439","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-digital","dt_portfolio_category-projects","dt_portfolio_category-353","dt_portfolio_category-43","description-off"],"acf":[],"_links":{"self":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/dt_portfolio\/7439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/dt_portfolio"}],"about":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/types\/dt_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/comments?post=7439"}],"version-history":[{"count":11,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/dt_portfolio\/7439\/revisions"}],"predecessor-version":[{"id":7664,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/dt_portfolio\/7439\/revisions\/7664"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/media\/7537"}],"wp:attachment":[{"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/media?parent=7439"}],"wp:term":[{"taxonomy":"dt_portfolio_category","embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/dt_portfolio_category?post=7439"},{"taxonomy":"dt_portfolio_tags","embeddable":true,"href":"https:\/\/spacebar.in\/contentious\/wp-json\/wp\/v2\/dt_portfolio_tags?post=7439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}