As I start my work on this article, I am beginning to realize the enormity and ambiguity of the task ahead of me. It’s probably biting more than you can chew. The topic is polar enough to invite a million politically charged opinions, not to mention the moral compass of this title is questionably tilted.
Before diving into the analysis of another efficient and prolific content marketing campaign, let’s start with a quick recap of our previous B2B Content Marketing Case Study on Cisco.
In our previous article, I tried to highlight the strengths of one of the most successful B2B content marketers across the globe namely, Cisco. And, one the key determinants of the triumph of their content marketing strategy was relevancy.
Content marketing is used as a component of most marketing strategies today. Be it architecture, food, pharmaceuticals, or movies, marketers are making it a point to include content marketing in their strategy to a successful campaign.
Content marketing in India has competition. From online directory listing sites.
Earlier this month, I got a call from a popular online directory service that boasts of one of the biggest moviestars in India as being their brand ambassador. Now this directory is literally one that everybody has knowingly or unknowingly used at some point of time in their lives (unless you live in a cave).
And you know exactly who I’m talking about. That’s the power of branding. Content marketing in India has seeped into politics big time, and who best to lead the way than our very own Prime Minister, Narendra Modi.
The idea of Van Mahotsav was not born out of the blue. It was there for long buried somewhere deep inside me before it finally came to fruition. It all starts with a cherished childhood memory. When in school, we had celebrated Van Mahotsav day by planting cute little shrubs.
Every Friday, we have a (supposed) creatively fulfilling activity here at Spacebar. Normally, we have writing prompts, but today we decided to do it a little differently.
So, it’s nowhere close to New Year’s Eve and you are no where close to meeting even half your resolutions. You’re still wearing the same size jeans and you’re still best friends with chocolate! But if there is one thing that won’t leave your mind, it is the fact that you haven’t written anything worth reading (or anything at all), in the past few months!
Love what you do, do what you love. Does it have the same meaning or is it the ultimate paradox. An intelligent word play, I would suggest. But reading it on a motivational post was the last straw on this IT camel’s back, and prompted me to pursue my passion, writing.