New year, new opportunities, new challenges! It’s an exciting time for a digital marketer to work in social media for business campaigns.

Social media is constantly evolving like most digital channels. Be it platforms such as Facebook, Twitter, Instagram, etc. which are always coming up with innovative features and affordances. The changes introduced by these platforms help users to engage in a number of different ways. This creates an opportunity for marketers to captivate their audiences through their various marketing tactics and tools. So, here are the latest trends which will rule the social media for business in 2019.

Improvement in Social Listening

Active social listening and acting accordingly will give your brand an edge over its competitors. Marketers usually forget the importance of listening to their audience in the engagement equation. The listening involves analyzing specific conversations, phrases, details related to your brand, and even monitoring your competitors’ social media pages. Marketers are now identifying patterns and collecting meaningful interpretations from the data collected. Using these interpretations to your advantage can significantly benefit your marketing campaigns in the future.

Increase in Audience Engagement

Social media has revolutionized the way companies communicate with their audience. As a digital marketer, your focus is to be responsive to people who follow you. Crafting original content on social media for business is time-consuming. Therefore, you can use your user-generated content from your audience members on your social media pages. It is now one of the latest trends in social media marketing. The main advantage of using user-generated content is that it lets your audience do the heavy lifting in terms of content creation. You simply have to showcase the content that your followers are creating and post it on your channels.

Do give credits to the creator!

Sharing such authentic content straight from your audience themselves can help you connect with them and build symbiotic relationships. It not only encourages your audience to create more content but also helps you to create brand awareness through sharing.

Prioritization of Personalized Content

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Some valuable content can be short-lived. Instagram stories have become a popular way for users to consistently update their profiles, keep followers engaged, and even increase their followers. Posting authentic stories or behind the scene videos gives your audience a glimpse of your values, workings, and culture without spending a dime. You can post stories periodically rather than overwhelming your followers with dozens of posts every day.

Rise in Use of Personalized Ads

Personalized ads on social media can soon become be a craze. For example, LinkedIn is rolling new ad features which are important for social media campaigns. With LinkedIn Dynamic Ads, you can now post your personalized paid ad content and foster communication with your audience.

Increasingly Socially Active Management

In 2019, CEOs and other company leaders are breaking the stereotype. They don’t want to conceal their persona or be enigmatic any longer. In fact, they are using social media to share their insights, connect with their community, and also listen to their audience and employees!

Raise in Value of Influencers & Micro-Influencers

Nearly 40% of Twitter users say that they’ve made a purchase as a direct result of a tweet from an influencer. Due to the ever-growing influence of social media, we now have Instagram stars, Twitter influencers, and Youtube millionaires. These people have millions of followers. The power of social media became evident due to these pioneers. TV broadcasters and ad makers can instantly see their every post, vlog, or tweet as they engage their audience through the content that they create. As a result over time, the price of their services has skyrocketed.

Many marketers are now finding alternatives such as micro influencers to work with. These influencers have followings between 10000-50000 people. They are people who have already build their audience and established trust with them.

Extensive Use of Chatbots

More and more people are using social media platforms to connect with friends and brands. The pressure is ever increasing on popular brands to provide proper and prompt customer service. Chatbots offer a great way to use these social platforms’ messaging features to your advantage.

Using chatbots makes it easier to interact with your audiences smoothly and quickly. You can personalize your content and customize your brand voice to users based on their prompts, send the content at immediately, provide better service and increase engagement. Test your chatbots of your own in 2019.

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Going beyond engagement with followers and sales prospects, our social guru’s can help you specifically target and interact with your audience on social media. By creating targeted influencer and media lists, we engage with people on topics that they care about and start conversations to amplify your reach. Reach out to us to avail our social media services for business today!