When Ray Tomlinson sent the first e-mail to himself in 1971, he was testing the idea. But deep down, he knew that he had taken an essential step in creating a platform to bring the whole world together in a virtual sense. That step is still helping business owners to connect to their customers and associates. The telephone was arguably the first-ever social media device. It took very little time for it to become a medium of advertisement and customer relations. The popularity of social media exploded after the invention of blogging. Facebook and Twitter were made available to millions of people in the world in the first decade of the 21st century, and the horizons have been expanding ever since. The usage of social media for business purposes has also been increasing rapidly.
Today, the best way to have the attention of the public towards a cause is to utilize social media. But many new business owners have a limited idea of using social media for promotion. I’ve put down a list of social media items that will have the people talking about your product and eventually buying it.
Your social media accounts can help a lot!
Source: https://media.giphy.com/media/8lNeMPCSbZFWxncSRc/source.gif
Share Pictures of Your Workspace
People like knowing what’s going on behind the scenes. Pictures and snaps get a lot of responses on social media. Sharing photos of your workspace on your Instagram and Facebook profiles will share your perspective with the customers. Show your employees working and express how hard you work for the quality you provide.
Answer Some Questions
If you own a gift shop, you might already be answering questions for every customer who doesn’t know what to buy for their 12-year-old niece. When you give satisfactory answers to the customers’ queries, you portray your experience in the field. It shows how much you know about your business. Make an open post on social media for customers who need answers to questions. You can also collect these questions and post blogs with informative answers to FAQs. Blogging helps a business stay in touch with potential customers.
Share what’s popular
Remember when the fidget spinner came out. Everybody wanted one, spinning on their fingers. Think about the profit the business that was selling them regularly would have made. Similarly, you must try to find what product, which you sell, is making the customers go for their wallets. Follow the trend and post its snaps on Instagram, Facebook and any other social media platform used in your locality.
Share info on events you’ll participate in
Letting people know about events and charity shows you attend can bring customers and leads. If there is a local event you are participating in, share the brochure and story for the event on your social media pages. It will notify the customers about the upcoming sales and discount periods.
Join the festivities
If you regularly update your social media for business, it is vital for you to consider the festive seasons. Interacting with customers with celebratory posts is the best way to build goodwill. Relating your services and products with the festive season can enable you to post graphic content on social media. For example, if you sell garments, showcase your Christmas collection on a virtual Merry Christmas greeting card.
Post blogs and stories
Blogging is one of the most effective ways of increasing web traffic and utilizing social media for business. People, who follow your social media accounts, will love to read blogs that you post regularly. Blogging keeps your followers and customers updated about the services you provide or products that are new and available at your business outlet. You can add stories from your everyday business to keep the customers entertained. You can also hire a professional content writing agency to write blogs for your business.
Content marketing on social media platforms increases both the reach and grip of your business. Today, a person might not talk to their neighbor, but they know which Walmart is open for discount sales or where Coca-Cola is conducting their next marathon event. Using social media for business promotions can be hugely beneficial. It is a way to connect with the conscience of your customers and people who like your brand.