Different stages of content marketing funnel
Do you think content marketing for businesses is all about blogging? Well, this is a common myth and not a fact. Blogging is just a crucial part of content marketing. Most entrepreneurs assume that they can convert visitors only through blogging. However, it is important to have a good B2B content marketing plan that includes a content marketing funnel.
A content marketing funnel is similar to a sales funnel. It makes use of content to convert visitors into customers. The professionals doing content marketing in India divide the content marketing funnel in three stages. All the different stages of this funnel attract different segments of your target audience. The different stages of content marketing funnel are:
Top of the funnel (TOFU) content marketing
The top of the funnel content marketing facilitates awareness of your target audience. TOFU content marketing includes all the stuff that first-time visitors go through – the most common type of content that is seen on the web. The type of content that you should use for the top of your funnel are:
- Blog posts
- Social media posts
- Infographics
- Audio/video podcasts
Middle of the funnel (MOFU) content marketing
In the middle of the funnel, things begin to get more engaging and interesting. The main aim of MOFU is to nurture relationships. When a person has become your blog reader, you should compel him to explore the rest of your B2B content marketing funnel. With the help of MOFU, you can convert your blog readers into email subscribers. In the middle of the funnel, these are the types of content you can use:
- Webinars
- Discount offers
- Free reports, e-books, guides
- Whitepapers
- Software downloads
- Educational resources
Bottom of the funnel (BOFU) content marketing
This is where you actually transform your visitors to customers. Following are the types of content that BOFU should include:
- Customer stories
- Webinars/events
- Demos
- Free trials
- Comparison/spec sheets
- Mini-classes
If you want to succeed, you should not only focus on blog posts but also on your entire B2B content marketing funnel. You must ensure that your visitors go down the funnel carefully without tripping. . The types of content in your content marketing plan should be different for all the three stages. Also, the voice and tone of writing should change based on the different segments of your target audience. This is the content marketing plan that you need to have in order to convert your website visitors into customers.
Nice post. I was checking constantly this blog and I’m impressed! Extremely useful info specially the last part 🙂 I care for such info a lot. I was looking for this certain info for a long time. Thank you and good luck.
There is certainly a lot to know about this subject. I like all the points you have made.
I’m really enjoying the theme/design of your weblog. Do you ever run into any browser compatibility problems? A handful of my blog visitors have complained about my website not operating correctly in Explorer but looks great in Safari. Do you have any tips to help fix this issue?
Hello! Do you know if they make any plugins to help with SEO? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good success. If you know of any please share. Appreciate it!
Woah! I’m really enjoying the template/theme of this blog. It’s simple, yet effective. A lot of times it’s very hard to get that “perfect balance” between superb usability and appearance. I must say you have done a very good job with this. Additionally, the blog loads super fast for me on Safari. Excellent Blog!
I need to to thank you for this very good read!! I certainly loved every little bit of it. I have got you book-marked to check out new stuff you post…
That is a great tip particularly to those new to the blogosphere. Brief but very precise info… Thank you for sharing this one. A must read post!
Very nice blog post. I certainly love this site. Keep writing!
Oh my goodness! Awesome article dude! Thank you, However I am encountering difficulties with your RSS. I don’t know why I can’t subscribe to it. Is there anybody else having identical RSS problems? Anyone who knows the answer will you kindly respond? Thanks!!
I think other website proprietors should take this site as an model, very clean and fantastic user friendly style and design, let alone the content. You are an expert in this topic!
obviously like your website but you have to check the spelling on several of your posts. A number of them are rife with spelling issues and I find it very bothersome to tell the truth nevertheless I will certainly come back again.
You are so awesome! I do not believe I’ve truly read anything like that before. So nice to find somebody with some original thoughts on this issue. Seriously.. many thanks for starting this up. This web site is something that’s needed on the internet, someone with a little originality.
Your style is so unique compared to other people I have read stuff from. Many thanks for posting when you’ve got the opportunity, Guess I’ll just book mark this page.
Hi there! Would you mind if I share your blog with my twitter group? There’s a lot of people that I think would really enjoy your content. Please let me know. Many thanks
Hi there, I found your website by way of Google even as searching for a similar subject, your site got here up, it seems to be good. I’ve bookmarked it in my google bookmarks.
We absolutely love your blog and find many of your post’s to be exactly what I’m looking for. Do you offer guest writers to write content to suit your needs? I wouldn’t mind composing a post or elaborating on some of the subjects you write concerning here. Again, awesome weblog!
bookmarked!!, I love your web site!
Saved as a favorite, I love your website.
Do you have a spam issue on this website; I also am a blogger, and I was wanting to know your situation; many of us have developed some nice procedures and we are looking to swap strategies with other folks, why not shoot me an email if interested.
Hi there would you mind sharing which blog platform you’re working with? I’m planning to start my own blog soon but I’m having a difficult time choosing between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your layout seems different then most blogs and I’m looking for something completely unique. P.S Apologies for being off-topic but I had to ask!
We use WordPress!
This site was… how do I say it? Relevant!! Finally I have found something that helped me. Cheers!
I was very happy to find this great site. I need to to thank you for your time for this particularly fantastic read!! I definitely savored every part of it and i also have you book marked to see new stuff in your site.
Awesome blog! Do you have any tips for aspiring writers? I’m planning to start my own website soon but I’m a little lost on everything. Would you advise starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m completely overwhelmed .. Any recommendations? Many thanks!
Google no-code websites for bloggers. That should do the trick for you!
Thank you for another informative web site. Where else could I get that kind of information written in such a perfect way? I’ve a project that I’m just now working on, and I’ve been on the look out for such info.