Writing for the next National Geographic editorial is what a lot of content writers may wish for! But it usually takes a while to get to write about the topics you love. Most of us have to scale through writing for boring topics till the time we arrive at a place where we have some freedom over the choice of the topic we want to work on.
Imagine writing for a rubber manufacturing industry or metal fabrication plant. Sounds boring right? But that’s where the real challenge lies. Writing for creative topics is something your mind wants to do, but how will you get yourself to write about topics that are extremely dull? And most importantly, what will you do to turn the boring topic into exciting content? Content writing agencies in India use these tips to hit the right chord with the readers.
Learn more about the topic
Usually, a topic seems boring if it is out of your scope of interests. In that case, you clearly don’t know much about the task in hand. So, to begin with, read a lot about the topic, get a clear understanding of the concepts involved. Based on your comprehension, decide on the sub-points you will be covering. And then put yourself in your reader’s shoes and ask yourself what would you as a reader want to know about the topic concerned.
Use relatable examples
Drawing parallels and giving relatable examples is the best way to communicate obscure ideas to the reader. Your example should be easy to understand, otherwise, the point you are trying to communicate will be lost. And yes we are talking real-life examples here. Let’s suppose you are writing for a legal client on Tort laws, you can make references to existing court cases to make the reader understand the implications of the law.
Add images wherever possible
The audience today is really impatient, with short attention spans. While giving out so much loaded information, a visual break will act as a perfect distraction for the reader. In fact, infographics are a great way to make boring topics interesting for the reader. It has the perfect mix of visual and textual elements that will keep the reader hooked to your content.
Go conversational
Conversations can attract the attention of a reader!
Source: https://giphy.com
Another way to make boring topics engaging is by watching your tone. Write in a conversational tone to establish a better connect with the audience. Picture yourself having a conversation with the reader and deliver information with a slight sense of humor. This will make it easier for the reader to navigate through your blog. You can also consider adding a short quiz or a crossword in between to get your reader to participate in the process.
If this would be a perfect world, then content writing agencies in India would only be working on cool, upbeat topics all through the year. But sadly, that’s not the case yet. So as a content writer, you will have to continue adding some glitz to your dull, drab topics.