Have you ever come across a website that is entirely bland and has insufficient information? What was your reaction? Did you leave the website in agony or did you move on to check their other pages if they were reliable? It’s a human tendency to feel lost or get annoyed when you’re not given the right information.
This is what happens when a website runs out of enough content.
Before buying any product or service, people prefer to first thoroughly do their research which is absolutely essential. You must try to go through their entire website including the ‘testimonies and comments’ section, to know more about their reliability and quality. It’s an added incentive if you can find more information about the company through other sources online. This may help in taking the right decision.
Content marketing is a marketing science that deals with content. If you own a business, big or small, you have to have an on-point content marketing strategy. Wondering why? Read on and you’ll find out.
Creates identity and awareness among people
Imagine a consumer lands on your website for his/her research and is glued there for hours.
What kept him/her connected? It could be many things – the content, design, user-interface of your website, or interesting images, visuals, and videos on your website.
Content marketing is an ongoing process. It’s imperative that you regularly update your website with fresh and latest content to make people aware of your brand’s existence and increase their recognition. Updating your website content on a timely basis will attract the existing as well as new consumers. This signifies that you have extensive knowledge and expertise in your business.
Knowledge creates trust and trust influences consumer’s behaviour and actions. Remember, the more familiar your consumers are with your identity, higher are the chances of your business being in their top buying priority list.
Content is the backbone of social media
We live in the social media age. But, is your business present on all the social media platforms? If yes, is it lively or inactive?
Your social media posts are worthless if your updates lack good content. Use effective content marketing tactics and create informative content that can go viral, so much so that consumers start sharing your posts on their Facebook and Twitter profiles for the others to see. This is just another form of marketing, wherein people can like, share, and comment on your posts which can help you connect with them easily. Furthermore, you can run various campaigns which can help you collect data of your customers through their engagement and interaction.
Content marketing triggers SEO
Other traditional marketing habits like pay-per-click advertising, digital banner ads, Search Engine Optimization, etc. cannot exist without content. Though content marketing is a broader but a less technical term than SEO, they are inseparable when it comes to delivering positive results. Original, engaging, and consistent content will always provide fodder to Google and other search engine crawlers. Unique content enhances your ranking on the search engines as this content cannot be found elsewhere.
Advertising is old, content marketing is everlasting
Still spending lakhs of bucks on old-age advertising channels? A Roper Public Affairs study states that 80% of consumers prefer company information via website content over advertisements. Well, there is no doubt that advertising is an essential marketing tool, but in all honesty, it totally relies on meaningful website content so that customers can know you and your brand better.
You can anytime modify your digital content. You can eliminate the outdated articles, add new and interesting ones or simply let everything stay. A diverse set of consumers can visit and go through even the oldest content as and when they want. Isn’t this better than spending huge amounts on temporary advertisements?
The best part is that you don’t have to break your head to come up with content marketing strategies. You can leave that on our professionals who can craft the content for your website and blogs, share or promote them through your social media profiles.