Regardless of what business you run – you need content. You need content for:
Brochure
Social Media
Blogs
SEO
Video content
Infographics
Emails
Any element that requires some form of communication (especially B2B content marketing communication) – needs content. Hence, it makes sense to hire a content agency. That would bring you to the next question – How do you choose the right content agency?
The idea of Van Mahotsav was not born out of the blue. It was there for long buried somewhere deep inside me before it finally came to fruition. It all starts with a cherished childhood memory. When in school, we had celebrated Van Mahotsav day by planting cute little shrubs.
Do you know why firms in India spend too little on content marketing? Well, it’s not obvious, but people in India always look out for concrete, immediate results. But as far as B2B content marketing is concerned, it’s an ongoing and a time-consuming process. You need to have enough patience to let the wind blow your sail.
What It’s like being a part of this vibrant organisation called Spacebar? Working here is one of the very few reasons that compel you to get out of your house and happily step in the office space. Working in Spacebar in itself is a different kind of a stressbuster. Sounds impractical, but it’s true!
With the success of content marketing in India, so many content startups have sprung up. When you think startup, you’re probably thinking of one of the following:
A bunch of people working out of their friend’s bedroom (this is India and nobody works out of their garage, so get that image out of your head)
Or a swanky office, full of colourful stuff, with a CEO who makes 30 lakhs annually (VC-funded, of course)
Well, so then Spacebar hasn’t been your typical startup as the term is defined today. It was never meant to be.
With the revolution of demonetization in the Indian financial system, the focus has shifted to digital utilization of funds. There is an increase in the number of online transactions, use of digital wallets, debit and credit cards, etc. However, despite these advancements, financial companies are still slow when it comes to adapting to digital marketing changes.
Creativity plays a significant role in making your content marketing campaign successful. Almost every business is into content marketing and so customers are bombarded with excess information. In order to stand apart from this clutter, your content should be unique and creative from your competitors. Here are 4 examples of companies having creative content marketing in India.
Content marketing plays an important role in the growth of e-commerce companies. Content marketing in India has become more popular than before. Especially for e-commerce companies, content marketing is more than essential. Content marketing helps e-commerce companies to engage customers, build recognition, and increase traffic on their websites. Are you still wondering whether you should use content marketing services for your e-commerce company or not? This write-up will help you make an informed decision.
Content marketing in India has reached new heights over a period two decades since digital marketing gained traction in the world of technology and business. There is no doubt content marketing is favourable not only for the big and established organisations, but also for small companies and startups. It helps organisations build a healthy customer base.
Is it even possible for the businesses today, whether big or small, irrespective of the business sector they belong to, to succeed without having a content marketing strategy? The answer is “NO”, a big one! Content marketing is a prime aspect of digital marketing which helps in improving your online recognition and reputation.