6 Engagement Metrics to Measure Your Social Media Performance

One of the reasons why a social media marketing agency loves its job is that it gets to use some of the simplest tools of marketing - social media platforms. These platforms also let an agency conveniently track and measure the engagement on every post or tweet. Nearly all social media platforms come with helpful dashboards where you can read and calculate all kinds of engagement data.

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Tips to Optimize Your Social Media Profile

Long gone are the days when people were satisfied with in-person retail experiences alone. Today, if businesses wish to build brand identity, reputation, and loyalty, the only choice left is exposed to their work online, identify leads, and increase sales. For developing and maintaining a healthy following, as per the requirements and demands of millennials and centennials, using social media for business is mandatory. Thanks to the dozens of niche social media platforms out there!

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How Quickly Should You Respond to Social Media DMs?

Less than an hour. That’s what they’ll tell you. Who’s ‘they?’ Blogs, articles, certain studies. Ask any digital marketing executive - social media for business is not fun and games, even if it might seem like that at the outset. Responding within an hour is not easy! While I can personally whine about dwindling attention spans and the repercussions of instant gratification, as a marketer I must succumb to these consumer realities.

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Best Instagram Marketing Tips for Businesses

Does your business have an account on Instagram? If not, you might want to consider having one. If you are a retailer, if you have stores, if you want people to recognize your brand, then it’s time you create an account on Instagram for your business. Social media for businesses has become too popular to ignore. It’s directly in the hands of your buyers wherever they go. Everybody is active on social media on their phones these days. Out of all the social media platforms, you may wonder why you should be on Instagram? It’s exponential popularity, the young demographic followers, potential influencers, and of course the 1 billion active users worldwide. India has the second highest monthly active Instagram users with a projected number of over 75 million.

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Not Sure What to Post on Social Media? Try These Out

When Ray Tomlinson sent the first e-mail to himself in 1971, he was testing the idea. But deep down, he knew that he had taken an essential step in creating a platform to bring the whole world together in a virtual sense. That step is still helping business owners to connect to their customers and associates. The telephone was arguably the first-ever social media device. It took very little time for it to become a medium of advertisement and customer relations. The popularity of social media exploded after the invention of blogging. Facebook and Twitter were made available to millions of people in the world in the first decade of the 21st century, and the horizons have been expanding ever since. The usage of social media for business purposes has also been increasing rapidly.

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Social Media Trends for 2019

Social media is constantly evolving like most digital channels. Be it platforms such as Facebook, Twitter, Instagram, etc. which are always coming up with innovative features and affordances. The changes introduced by these platforms help users to engage in a number of different ways. This creates an opportunity for marketers to captivate their audiences through their various marketing tactics and tools. So, here are the latest trends which will rule the social media for business in 2019.

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How to Manage Negative Comments and Reviews?

How to Manage Negative Comments and Reviews? Everybody has a different way to deal with rejection and negativity. I believe in not taking the negative comments seriously. And that’s what

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Social media challenges for businesses

Social media challenges for businesses If you’re a business owner looking for cost-effective ways to promote your offerings, then using social media for business is an absolute no-brainer. In fact,

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7 social media apps you should be using

Social media platforms have built virtual communities allowing users to be expressive about their demands, thoughts, and feedback through various content formats like images, blogs, videos, etc. You can always use certain social media tools to create content with zero errors! There are quite a few apps that help in social media efforts. These tools make social media for business a cake-walk! Tools make it easy for marketers to analyze, edit and revise their content. This is necessary to have fewer errors in your well-written article. Let’s take a look at some of these tools that ease the management of your social media pages

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Juggling Styles and Writing for Diverse Audiences

A content writer must find ways to write about complex subjects in a simplistic way just as they find creative ways to make boring topics exciting. If you’re looking to embark upon a content marketing campaign, it would help you to understand how content writing companies such as ours go about juggling styles to write for diverse audiences.

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