Best social media call-to-action options you should consider

The moment we get some free time, we tend to take out our phones and spend time on some or the other social media channel. I mean, even if all of us don’t do that, most of us do! And the moment we do that, we’re creating massive volumes data trails of our likes, dislikes, interests, and what not. This data helps marketers to create ‘smart’ and informed campaigns. Not just that. It is this very data trail that helps marketers filter their target audience from a crowd of 3.03 billion online social users.

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4 ways to increase the lifespan of your content

A lot of businesses run blogs on their websites. These blogs convey unique information to the customers about the company's expertise. By allowing comments, shares, and likes, these blogs boost the traffic on your site and help build long-term relationships with the readers.

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Social media for business: Your weekly social media management checklist

Technology plays a crucial role in the lives of human beings in the 21st century. It is being used increasingly for various purposes linked to governance. Social media, which is an intrinsic component of the tech-savvy world, has become an unavoidable part of the lives of many people. These people use social media for business purposes. They utilize the tools of social media for the purpose of promoting and popularizing their businesses.

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Social Media for Business: How to make the most of Pinterest

As a small business owner, if you’re serious about promoting your brand online, you should ensure your presence on as many platforms as you can. Using different platforms of social media for business will allow you to reach as many people as possible, and make your brand more familiar.

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Social Media for Business: Why you should start with using Twitter

If you aren’t interacting with your customer through Twitter, then you are missing out on a lot! It’s not about being a part of the rat race but social media for business can bring remarkable opportunities to grow. Twitter is a micro-blogging site where you can tweet short messages.

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Social Media for Business: How to use Instagram to promote your brand

Instagram, with the option to have a business profile, has opened gates for brands to promote themselves in a novel, graphic style. By bringing in a culture that relates your pictures to your lifestyle, it has altered both, the social and professional aspects of a business.

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Social Media for Business: Facebook post ideas for business

After the Cambridge Analytica disclosure and the consequent #deletefacebook campaign, people expected Facebook to lose popularity and spiral into oblivion. However, according to the first quarter results released by Facebook for 2018, its user base has continued to expand and has crossed 2.2 billion monthly active users, indicating a 13 percent annual increase.

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How to create a social media editorial calendar

Ever wondered how marketing agencies create compelling social media content for businesses? You may have noticed that every time you browse through your news feed on various social media platforms, various brands keep posting interesting images, GIFs, videos, blogs, and infographics.

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Social media for business – How to write a professional bio for social media channels

You are a chief executive officer of a general insurance brand, or you may be a lawyer specialising in corporate law. But, what more? This is a typical scenario when an individual sets out to summarise themselves in a few sentences.

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How to run Facebook Ads?

The estimated number of active users on Facebook is 1.39 billion. Users spend an average time of 40 minutes on Facebook every single day. These statistics reveal the potential of social media platforms like Facebook when a business is considering to expand its outreach to audience.

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