How can a small business take advantage of memes

2016 was a crazy year. It was a year of upsets and unlikely victories. Portugal won the Euros by defeating the favorites France, Leicester City won the Premier League for the first time in their 132-year long history, Donald J. Trump won the US presidential elections by edging past the crowd favorite Hillary Clinton, and here's an interesting one - memes overtook Jesus in terms of online search popularity. Although the savior of humanity has regained his superiority in this meaningless online race since then (as he should, rightfully), the popularity of memes should not be ignored, especially if you're the owner of a small business or an entrepreneur who uses social media for business.

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What you should know about IGTV

Every time I update the apps on my smartphone, I am astonished to see the same apps with more attractive interfaces, fewer bugs, and newer features. A few days back, when I opened my Instagram account, I was astounded to see a new avatar of Instagram. Instagram had come up with IGTV (Instagram TV) for us! I was curious to learn how this new feature would make Instagram more fun for individuals and more profitable for businesses. We’re aware of how numerous brands are making the most out of social media for business, but I was confused as to how IGTV will help in this direction. Hence, after thorough and in-depth research, here’s what I found out about IGTV:

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Latest trends in social media

The growing popularity of social media for business has helped companies to reach and influence their target audiences better than ever before. Today, every other business that comes into existence has a team deployed to handle social media activities. Social media marketing has helped companies reach the apex. But, if you think that being present and being active on these platforms is enough to create brand awareness, then think again! Businesses not only make optimum use of social media platforms, but they also leverage the latest social media trends to their advantage to boost brand recognition. In this article, we’ll share some social media trends doing rounds in 2018.

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Best social media call-to-action options you should consider

The moment we get some free time, we tend to take out our phones and spend time on some or the other social media channel. I mean, even if all of us don’t do that, most of us do! And the moment we do that, we’re creating massive volumes data trails of our likes, dislikes, interests, and what not. This data helps marketers to create ‘smart’ and informed campaigns. Not just that. It is this very data trail that helps marketers filter their target audience from a crowd of 3.03 billion online social users.

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4 ways to increase the lifespan of your content

A lot of businesses run blogs on their websites. These blogs convey unique information to the customers about the company's expertise. By allowing comments, shares, and likes, these blogs boost the traffic on your site and help build long-term relationships with the readers.

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Social media for business: Your weekly social media management checklist

Technology plays a crucial role in the lives of human beings in the 21st century. It is being used increasingly for various purposes linked to governance. Social media, which is an intrinsic component of the tech-savvy world, has become an unavoidable part of the lives of many people. These people use social media for business purposes. They utilize the tools of social media for the purpose of promoting and popularizing their businesses.

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Social Media for Business: How to make the most of Pinterest

As a small business owner, if you’re serious about promoting your brand online, you should ensure your presence on as many platforms as you can. Using different platforms of social media for business will allow you to reach as many people as possible, and make your brand more familiar.

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Social Media for Business: Why you should start with using Twitter

If you aren’t interacting with your customer through Twitter, then you are missing out on a lot! It’s not about being a part of the rat race but social media for business can bring remarkable opportunities to grow. Twitter is a micro-blogging site where you can tweet short messages.

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Social Media for Business: How to use Instagram to promote your brand

Instagram, with the option to have a business profile, has opened gates for brands to promote themselves in a novel, graphic style. By bringing in a culture that relates your pictures to your lifestyle, it has altered both, the social and professional aspects of a business.

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Social Media for Business: Facebook post ideas for business

After the Cambridge Analytica disclosure and the consequent #deletefacebook campaign, people expected Facebook to lose popularity and spiral into oblivion. However, according to the first quarter results released by Facebook for 2018, its user base has continued to expand and has crossed 2.2 billion monthly active users, indicating a 13 percent annual increase.

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