Advertising content writing: How to write an effective ad copy

The Balance, a well-known financial publication, summarizes the definition of advertising quite aptly. It says, “Advertising is attempting to influence the buying behavior of your customers or clients by providing a persuasive selling message about your products and/or services.”

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A Series of Unforeseen Events – The Cursed Chromebook

A series of unforeseen events that have truly and really occurred in Spacebar office, in an alternative universe. In the voice of Tristan Fernandes.

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5 mid-year resolutions for Writers

So, it's nowhere close to New Year's  Eve and you are no where close to meeting even half your resolutions. You're still wearing the same size jeans and you're still best friends with chocolate! But if there is one thing that won't leave your mind, it is the fact that you haven't written anything worth reading (or anything at all), in  the past few months!

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Zone out to focus better

In the cacophony of deadlines, phone calls, emails, to-do's, meetings, reviews and what nots, it just dawned on me last week that I wasn't doing what I wanted to do most - WRITE! And that just can't be fair when the whole reason I started a content solutions firm was because I love to write! "There is obviously something insanely wrong in the way I'm scheduling my days." I thought.

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