Videos are in Trend but Written Content Stays!

Video marketing is a trend that is quickly catching up with the masses thanks to different types of video making apps and video sharing platforms. Videos are quite easier for a viewer to quickly understand the information than reading a lengthy blog. Also, there are one of the best ways to engage with your audience, especially on social media. Therefore, from large businesses to social influencers, everyone is making video content and sharing them on YouTube and social media platforms. But this trend has also given rise to a major misconception that video content is enough and written content is not needed. Despite the popularity of video content, you still need written content. We have listed a few reasons why your business requires written content.

Share
Reasons for Hiring a Content Agency instead of Freelancers

We are almost nearing the end of 2018. As the new year approaches, you may be considering some new content marketing strategies to revive your business’s online presence in 2019. You may even be considering to outsource your content to produce professional content that has finesse. Now the dilemma that lies ahead is whether to hire a freelancer to do the job or a content agency. We recommend hiring a content agency and here’s why.

Share
Blogging challenges and how to overcome them

When writing business blogs, there are several things that you need to take into consideration. They include the length of blogs, the quality of the content, information that needs to be added according to the target audience, etc. Indeed, content writing is not as easy as it seems. You may consider hiring a freelance content writer in Mumbai or simply hire a team of writers for your company. However, there are quite a few challenges that you may experience when you start with the blogging process. In this article, we talk about these blogging challenges and how do you overcome them.

Share
Why you should start with email marketing?

“Email has an ability many channels don’t: creating valuable personal touch- at scale.”⎼ David Newman, a speaker, a marketer, and the author of ‘Do It! Marketing’. Today’s marketers believe in doing ‘more’ with ‘less’. Connecting with the audience in a highly personalized way, while staying on a budget, is what email marketing offers. The email marketing realm is constantly evolving! According to VentureBeat insight reports, personalized emails increase transaction rates and revenue per email 6 times higher than non-personalised emails. This determines how exactly email marketing makes a difference in the conversion of most customer segments in the marketing funnel. While various other marketing strategies are used on regular basis, email still remains the most powerful channel for modern marketers and business owners.

Share
Why you should have content on your website?

In this digitally driven world, creating a footprint on the Internet can help a business stand out of the crowd. Whether you’ve got a decade of experience or you’re a fledgling business, promoting your business online would help you drive website traffic, engage with more customers, and build credibility and authority in your field. Companies aiming for an effective online presence for their brand or effective lead generation must focus on content for website. The exposure of businesses on the Internet, with high-quality and keyword-rich content, helps a website rank higher on the SERPs. And when that happens, it helps a business to:

Share
4 types of content Spacebar specializes in

Be it an individual or a business, the written words play an important role in conversing with the world today. Digital businesses and social media relations for the same necessitate the creation of precise and creative online content to connect with the maximum audience. In India itself, there are a lot of content writing agencies that help businesses with content for their ventures. Spacebar is one such content writing agency in Mumbai, which helps businesses deliver “clear thoughts” through various forms of content, which include but are not limited to

Share
Difference between Content Writing and Content Marketing

Are you reading this in the newspaper? Exactly. The whole world is online and looking at stuff they either have some interest in or have no idea about at all. The web is an ever flowing river of content. Everything you see, read or listen to on the internet is a different category of content. There is content for sales or advertisements, content on awareness about a certain social issue, campaign content and many more. Writing or creating content is a creative process and content writers are people who engage their creativity into making credible content that brings the reader to a predefined destination or experience. But, content doesn’t sell itself and content writers are not salesmen either. That’s where the broader umbrella of content marketing comes in. Content marketing in India is fast becoming a sought-after service, and its important for businesses to understand how it is different from content writing.

Share
7 social media apps you should be using

Social media platforms have built virtual communities allowing users to be expressive about their demands, thoughts, and feedback through various content formats like images, blogs, videos, etc. You can always use certain social media tools to create content with zero errors! There are quite a few apps that help in social media efforts. These tools make social media for business a cake-walk! Tools make it easy for marketers to analyze, edit and revise their content. This is necessary to have fewer errors in your well-written article. Let’s take a look at some of these tools that ease the management of your social media pages

Share
Repercussions of Bad Content Writing

Do you wish to avoid facing the repercussions of bad content writing? Spacebar ensures to do just the task for you!

Share
Steps to Train Synopsis Writers

It is a habit for many of us to read the episodic synopses of our favorite TV shows on TV screens. Some of us go to the websites of TV channels to read their synopses. Another option used by a few is to open the apps of these TV channels and read the episodic synopses there. There are a few companies in the world, which specialize in churning out episodic synopses for a whole host of TV shows. Have we ever wondered who is responsible for writing episodic synopses? Have we ever pondered what goes into the process of training people for writing episodic synopses?

Share