HR social media marketing

3 benefits of Content Marketing in India for HR firms

HR firms have been striving to increase their brand visibility to attract top talent. The rise in competition for hiring talented employees has forced companies to actively promote their company as a desirable place to work in. Most companies in India are yet to recognize the potential of content marketing for their business. Social media and blogs have become a pertinent tool to increase engagement. HR firms in India are slowly realising the innumerable benefits of using content marketing to reach their target audience.