Content marketing in India by Your DOST

Challenges and Mistakes in Content Marketing

Content Marketing in India is on the rise. With platforms like Buzzfeed, Vagabomb and Scroll hosting a readership of over a million, there is no denying that content marketing landscape of the country is evolving. According to a report by Octane Research,  professional marketers identified content in helping them increase brand awareness, creating new audience engagement and assisting in retaining audience.