Challenges that content marketers face

Consumers are getting smarter. A catchy tagline or a well-made advertisement studded with celebrities doesn’t help in selling products as well as it did before. People want to know more about a product and the brand that’s selling it before they buy. And that, probably, I feel is the reason for the growth of content marketing in India, and the world in general, too. But as the practice and efficacy of content marketing continue to grow,  content marketers do face certain challenges, in addition to the perpetual challenge of creating content that is not as pushy as an ad, yet not as dry as Facebook's privacy policy. Read on to know what those challenges are and how to go about addressing them.

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5 content marketing tools for business

Content marketing in its purest form is the method of creating and publicizing or advertising content or material that helps in increasing and improving a brand's reputation. Several organizations consider content marketing in India as a mere option for them to grow their business. In fact, business should start with content marketing as it is one of the best ways to generate leads in the digital universe. Now you might be wondering how you should go about with content marketing and what all you would require to kick-start or maintain your content marketing campaign. Here are 5 tools that will surely help you in your content marketing process.

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Steps in the Process of Content Marketing

At its core, the process of content marketing is about telling a story. For an author, the act of coming up with a story, its plot, its characters, and its setting is all rooted in the abstract. However, a content marketer must go about the process of storytelling in a different manner. A content marketer must consider the nature of their business or organization, the category of its products and services, the reality of the market conditions, and the preferences of its intended customer base before they begin to tell a story. By that logic, a skillful content marketing agency must be able to help multiple businesses and organizations tell the story of their services and their journey. But remember, it’s all business after all. So, here’s how it’s done.

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Step by Step Process to Write Quality Content

Just about anyone can write content. But, not everyone can write quality content. To understand what we mean, let us learn what separates quality content from passable content.

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5 types of content for your website

When you plan a content marketing strategy for your company, the website is the first thing that might come to your mind. Almost every organization has a website which communicates with its audience and conveys information about the company.

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Notes from a 5 year old Spacebar Employee

Here’s what happened in the last 5 years. Obama is re-elected as President for the second term, Rover Curiosity lands on Mars, successfully. Narendra Modi is elected as Prime Minister, ISRO’s Mars Mission reaches Mars, Trump becomes the President of USA

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Nine Reasons To Start Blogging

For those of us who are living in the 21st century, the immense power and far-reaching capabilities of the digital media are a known fact. One of the consequences of the growing power of this medium in metropolitan areas is that several budding and established writers have found a viable platform to pen content on a range of issues.

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What does a Content Writer do?

What does a Content Writer do? In social gatherings and in chance meetings, I couldn’t help but notice a relatively poor understanding of the profile of content writing in Mumbai.

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Social Media for Business: How to use WhatsApp for Business

Earlier this year on 23rd of January, WhatsApp launched WhatsApp Business in India on Google PlayStore. The app is available for free and most small and medium scale enterprises can benefit from it provided they are well aware of how to use it for their business.

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6 ways to come up with new blogs ideas

When you sit down to think of ideas and topics for your new blogs, the very first assistance you extend your hand towards is Google. You look up for the relevant set of words or keywords related to your business niche, and you find loads of articles and resources designed to spoon-feed you.

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