As discussed in one of our previous blog post on B2B Content Marketing in India, when nitty meets gritty B2B Content Marketing is nothing but a content rooted marketing strategy where instead of driving a larger audience and higher interactivity, the brand aims to generate more leads by targeting other businesses.
So I am an IT engineer turned Editor, working on the technical team of my B2B content marketing agency. As an Editor, I get to work closely with budding technical writers. Most of them, and also a lot of my friends and colleagues, end up asking me how to go about ‘technical’ articles. I mean they do know or have some idea of how to write articles or blog posts but aren’t especially aware of the nuances of technical writing.
If you want to boost your website’s rank or increase your web traffic, then you need to create SEO-friendly content. When users search for your content, it’s important that your website content is featured in the search results. In fact, you want your content to be featured on the first page of the search result.
How do you write great content? Or – how do you write awesome content that is loved by all, goes viral and generates a million dollars worth of sales?
When was the last time you actually checked your mobile? Ten seconds ago? A minute ago? In fact, you’re probably reading this post on your mobile. Well, mobile phones have become a significant part of our lives. And remarkably, even for businesses, it has become a basic necessity for B2B content marketing.
Content marketing can be a decisive factor for an IT firm in the B2B tech world. A great content piece is the key to a robust bottom line, which sets an IT firm apart from its competitors and establishes the business as a leading industry authority. It also sends a direct and strong message to the customers that an IT firm really knows its stuff well. Today, competition in the field of IT is savage and buying decisions of customers rest on research and trust. And this calls for superior quality content marketing services.
Okay, let’s start with the basics here, what is Content Marketing?
Content Marketing is adding good content (something that your audience wants to hear) to your marketing arsenal and using it to reach out to the largest number of readers that you can (Refer to our step by step guide on creating a content marketing strategy to understand better what the audience is).
B2B content marketing is gradually becoming the new buzzword in the marketing world. More and more B2B companies are incorporating content marketing in their marketing strategy. Some B2B companies such as IBM and Salesforce have tactically used content marketing to reach their audience.
If you are looking for information about the science of B2B content marketing, you have landed at the right place. In this article, you will understand everything related to B2B content marketing and will be acquainted with various elements related to it. So, let’s move forward and dig deeper into this latest revolution in the field of marketing.
I hate it when mid-sized companies keep talking about creating viral content as part of their B2B content marketing strategy. Why? Because:
Your audience does not comprise of the same TG that buys Cadbury chocolates, Honda cars or Samsung mobiles
You don’t have that kind of money to experiment.