Steps in the Process of Content Marketing

At its core, the process of content marketing is about telling a story. For an author, the act of coming up with a story, its plot, its characters, and its setting is all rooted in the abstract. However, a content marketer must go about the process of storytelling in a different manner. A content marketer must consider the nature of their business or organization, the category of its products and services, the reality of the market conditions, and the preferences of its intended customer base before they begin to tell a story. By that logic, a skillful content marketing agency must be able to help multiple businesses and organizations tell the story of their services and their journey. But remember, it’s all business after all. So, here’s how it’s done.

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6 R’s to create the best Wikipedia page

If you are a 90s kid, you would remember those trips you took with your father to the library, just to find the best encyclopedia. That’s right! Only we, the kids of 90s would remember this. Why? Because the dawn of 15th January 2001 brought the launch of Wikipedia. Wikipedia came as a blessing for people thereafter as a one-stop platform to find answers for almost every question we had. If I were to give a better definition of Wikipedia, I would say that it is a free online encyclopedia which is available in various major languages and is open to modification. What makes Wikipedia stand out though is the chance it gives anyone and everyone to contribute their knowledge to create informative pages for the masses.

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4 ways to increase the lifespan of your content

A lot of businesses run blogs on their websites. These blogs convey unique information to the customers about the company's expertise. By allowing comments, shares, and likes, these blogs boost the traffic on your site and help build long-term relationships with the readers.

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Guide to common writing abbreviations

Guys and girls, if you live in 2018, you HAVE TO be familiar with some of the most common abbreviations used these days. Abbreviations or acronyms or short forms like- BTW - By The Way JK - Just Kidding BRB - Be Right Back OMG - Oh My God

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Social Media for Business: Facebook post ideas for business

After the Cambridge Analytica disclosure and the consequent #deletefacebook campaign, people expected Facebook to lose popularity and spiral into oblivion. However, according to the first quarter results released by Facebook for 2018, its user base has continued to expand and has crossed 2.2 billion monthly active users, indicating a 13 percent annual increase.

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Strict No-No While Blogging

It is a fortunate time to be a content writer in the 21st century as several companies in the world are hiring writers to create content for promotional, commercial and academic purposes. An efficient blogger needs to avoid making certain errors to ensure that his blogs become popular and respectable.

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B2B content marketing in India: Biggest content marketing mistakes

Have you invested in B2B content marketing in India? Do you think just because you have a good content, you aren't making any mistakes? If yes, you need to stop and take a closer look.

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Twitter Tips From Trump

As I start my work on this article, I am beginning to realize the enormity and ambiguity of the task ahead of me. It’s probably biting more than you can chew. The topic is polar enough to invite a million politically charged opinions, not to mention the moral compass of this title is questionably tilted.

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Why Should You Use Google AdWords?

Are you struggling to get the desired traffic on your website? This is something that will certainly hinder your business’ prospects in this digital age. But, the existing solution to this problem, SEO (Search Engine Optimization), tends to be complicated, and needs the competence of qualified experts to give your website a realistic chance at featuring on the famed 1st page of Google search results.

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B2B Content Marketing Case study: IBM

Before diving into the analysis of another efficient and prolific content marketing campaign, let’s start with a quick recap of our previous B2B Content Marketing Case Study on Cisco. In our previous article, I tried to highlight the strengths of one of the most successful B2B content marketers across the globe namely, Cisco. And, one the key determinants of the triumph of their content marketing strategy was relevancy.

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