Welcome to Your Content Marketing Journey! Imagine carrying your boat into uncharted waters with the aim of reaching somewhere, somehow, but with no compass, no direction, no winds and no necessary equipment that a sailor must have. Daunting, isn’t it? If this scenario is replicated in the digital age, with you wanting to swerve your…
Content marketing can be a highly potent tool for you as a business owner to gain recognition among your target audience and build a following of leads and customers. However, you should realize that it isn’t just a one-time project but a continuous, sustained process. You must ensure that regardless of the type of content you decide to use — social media posts, email newsletters, or blogs — you must frequently and continuously communicate and engage with your audiences. However, unless you happen to run a content marketing services firm yourself, creating and publishing content would only be at the periphery of your core business operations, as most of your time, attention, and resources would be directed towards delivering quality products and services. Thus, like any other non-core function, you must plan and try to automate your content marketing activities. And a content calendar should form the foundation for your content marketing plan.
The process of writing quality content is simply the foundation upon which your marketing schemes rest. It goes without saying, your intended audience only derives value from your content if it is informative enough to answer any questions they might have pertaining to the products and services you have on offer.
Think you’d be a good content writer? Well, content writing is not an easy job. Every day brings a new challenge. The challenge of understanding topics, which they haven’t ever heard of, showcasing creativity in their content, to name a few.
“I find the entire concept of an internship program unfair to the interns”, Alpana said “ We never had people scrambling to find internships, when I was in college.” “ May be it is because the diversity in the courses that are taken up today.
There comes a time when we have to conduct research. It could be for a school project, a presentation or a report that you have to submit. Back in the day, research was a strenuous process. It meant hitting the library and diving into books, journals and newspaper – a true hunt for information. Today, you don’t have to hit the library, but that does not mean researching is fun, for most of us at least, it’s still a bore. The internet is our research haven, a one-stop spot. So how do you get done with this cumbersome and tiresome process quickly?
Love what you do, do what you love. Does it have the same meaning or is it the ultimate paradox. An intelligent word play, I would suggest. But reading it on a motivational post was the last straw on this IT camel’s back, and prompted me to pursue my passion, writing.
Music blaring, fingers chattering on a keyboard and words being typed out onto a screen; that’s the way a content writer rolls in Spacebar (not all though, you can roll however you want). Once Mumbai was an industrial city, running on the threads of mills, but today it has shed its skin for a corporate suits powered by the service industry. So what is the life of a content writer? Is it just type, type and type? Is it just stuck at a computer terminal typing away? So many questions for the ignorant, so many questions for the misinformed and so many questions for the uninformed.