Who is the client?

Unify World is a group of companies that aims to increase organizations’ productivity by leveraging people. Unify Facility Management does this by providing semi-skilled resources to manage commercial and residential facilities while Unify Search Solutions provides candidates to companies hiring highly-skilled candidates.

What did they want?

Unify had a three-fold requirement. They wanted fresh content for their website, brochure and for us to manage their social media profiles.

What did we do?

Content strategy and SEO was quite new to Unify. So the first step was to explain all the possibilities of how a good website and social media can improve revenue.
From there, our 4 Step process came into the picture.

arrow_unify_world

  • icon
    Learn

    We dived into learning about the industry and identified the top competitors in the sector. Unify gave us insights into their business and their industries. This way, we learned how their business works, what their USPs are and how they’re beating their competitors.

  • icon
    Research

    We ran an SEO and social media analysis on the competitors’ website, blogs and social media profiles. Through this, we found out what worked and what didn’t. Using the information gathered from the Learn and Research phases, we created a content marketing solution for Unify to give them more than just a spiffy website.

  • icon
    Design

    Using the information gathered from the Learn and Research phases, we created a content marketing solution for Unify to give them more than just a spiffy website. The solution included the utilisation of the website, blogs, social media and other online channels to get customer leads.

  • icon
    Write

    Spacebar helped in conceptualizing the design of Unify’s new website and brochures and then created content that brought forward the uniqueness of Unify. Today, we continue our relationship with Unify by writing blogs and managing their social media profiles on Facebook, LinkedIn and Twitter.

  • icon
    Learn Again

    Throughout the process, Unify keeps peppering us with interesting information about the industry. Whether it was the brochure or the website content, or when it comes to writing engaging blog posts, we keep going back to Unify. Unify’s experience helps us learn more, craft better content and help them with new ways to showcase their expertise.

How it helped them?

Unify now had a brochure that would be remembered by their clients instead of being put away in the draw. Their website is much more informative to their customers than before. And, when it comes to social media, their community following is growing by the day.

Get in touch